The Global Trends Fieldbook: From Data to Insights to Action

LAUSANNE, Switzerland - June 5, 2014 - PRLog -- Press release

Lausanne (Switzerland), June 2014

The Global Trends Fieldbook: From Data to Insights to Action

Strategy Dynamics Global SA, is pleased to announce the launch of The Global Trends Fieldbook: From Data to Insights to Action, authored by Tracey Keys and Professor Tom Malnight. A companion to The Global Trends Report 2013, which outlines the major trends reshaping the world, The Global Trends Fieldbook focuses on the critical steps of moving from data to insights to taking actions today to prepare organizations for the future. As Paul Polman, the CEO of Unilever said: “It’s very clear that the parameters here are rapidly changing. I believe that it is essential for any business that is going to grow and be successful over the long term to always think carefully about how to get permission from society to grow and be successful.”

Drawing on a wealth of case studies and examples, as well as additional analyses of some potential game changing trends, the Fieldbook looks at how organizations around the world are moving from data on trends to action. Examples include: BMW, Tencent, DSM, Amazon, and Infosys; the governments of Singapore, Denmark, Ireland, South Africa and Vietnam; NGOs including Realdania, WWF, Synergos, the Granny Cloud, and Causes; and communities in Medellín, Germany, and Bogotá as well as those involved in crowd-driven activities and the sharing economy. The learning from these examples is partnered with insights from extensive interviews with CEOs around the world for the book ‘Ready? The 3Rs of Preparing Your Organization for the Future,’ to develop suggestions for what senior leaders of businesses, governments, NGOs, and societies and communities can practically do today to prepare for what will be an increasingly uncertain, ambiguous and volatile future.

The Fieldbook is an invaluable guide to the most important steps organizations should take to tackle the emerging game changers, such as the increasing power of the crowd, disruptive technologies, and demands for responsible capitalism. “One of today’s biggest challenges for leaders is delivering in the short term while preparing for the changes global trends will bring for the future. This is why this Fieldbook is designed to promote action,” says Tracey Keys, co-author of the report. The only way for an organization to stay ahead is to change faster than the pace of change in its environment. This requires applying the eight principles of thinking differently, highlighted in the Fieldbook, including: Thinking first from the outside-in, then inside-out, Focusing on co-creation or Aligning purpose and profit.

Preparing an organization for the future is not an easy task. It means thinking differently, having a point of view on the future and taking action today.

Company Information

Strategy Dynamics Global SA publishes www.globaltrends.com and works with executives and companies worldwide, to provide research and consulting services to help them prepare for a complex, interconnected and uncertain world. The company’s clients span sectors including consumer goods, pharmaceuticals, utilities, B2B engineering, consultancy and the public sector. Strategy Dynamics Global SA also works with leading academic institutions and not-for-profit groups.  Global Trends articles, reports, blogs and tools are read and used in over 190 countries worldwide, by executives, researchers, academics, journalists and individuals interested in translating trends into positive action.

Authors

Thomas W. Malnight is Professor of Strategy at the International Institute for Management Development (IMD) in Lausanne Switzerland.  Among other work, Tom is the co-author of Ready? The 3Rs of preparing your organization for the future, The Global Trends Report, and Must Win Battles: How to Win Them Again and Again.  Previously Tom was on the Faculty of the Wharton School of the University of Pennsylvania and has a DBA from the Harvard Business School and an MBA from the Wharton School.

Tracey S. Keys is a Director of Strategy Dynamics Global SA. Prior to founding Strategy Dynamics Global SA, Tracey worked with senior executives at IMD, and has held senior roles including at the BBC and Booz &Co. Tracey is a Fulbright Scholar and holds an MBA from The Wharton School. She is also a co-author of Ready? The 3Rs of preparing your organization for the future, The Global Trends Report, Must-Win Battles, and co-editor of Mastering Executive Education: How to Combine Content With Context and Emotion.

Notes for Editors

·       For more information about The Global Trends Report, please visit: http://www.globaltrends.com/reports/gt-2013

·       For more information about Ready? The 3Rs of Preparing Your Organization for the Future, please visit: http://3rsready.com/