O2 Media, Inc.
The Balancing Act® on Lifetime Talks Advances in Treating Skin Cancer; Plus Educates Women on Firearm Safety
Brachytherapy, Springfield Armory Take Center Stage on May 30th Show
(Pompano Beach, FL – PR LOG – May 28, 2014) Award-winning morning show The Balancing Act® airing on the Lifetime® Channel welcomes Elekta and Springfield Armory to the show. Make sure to tune in on Friday, May 30th at 7:00 a.m. (ET/PT) as The Balancing Act hosts help jump start the day with animated conversation and trusted information to empower a woman’s life.
Don’t miss these featured segments taking center stage on The Balancing Act:
- Effective Options for Treating Skin Cancer
Over the last 30 years, more people were diagnosed with skin cancer than all other cancers combined, and surgery has been the most commonly prescribed solution. This segment will explore traditional high-dose rate (HDR) brachytherapy as well as introduce a new, non-invasive electronic brachytherapy treatment option for skin cancer called Esteya®. Brachytherapy precisely targets the cancerous tumor from the “inside out” as opposed to radiation therapy that treats an entire area. Join Dr. Michael Kasper from the Lynn Cancer Institute in Boca Raton, FL as we explore this effective treatment option and learn more about advances in treating skin cancer.www.elekta.com and www.aboutbrachytherapy.com
- Handgun Safety & Ownership for Women – with Springfield Armory
Women are purchasing firearms for recreation and protection in greater numbers, and with that comes the responsibility of using safely. Join champion target shooter Kippi Leatham of Springfield Armory, on set with host Olga Villaverde as they tackle questions posed by Facebook fans. Some of the questions posed are: “I’ve hear that firing a warning shot is a bad idea, why?” and "Which firearm is the best for protecting yourself from intruders, in the home?" Kippi will stress the importance of firearm education as well as offer tips especially for women. www.springfieldarmory.com
About The Balancing Act® on Lifetime® Television
Now in its 6th year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am(ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com
For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/
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