With the blogging sphere taking the world by storm, there is an extremely high interest for businesses to be able to advertise their products on blogs. Online advertising in 2013 was worth over £3.6bn and businesses are realising the influence of bloggers and the benefit of advertising and working with them over more traditional advertising models.
Bloggers allow advertisers to reach a wider and more relevant audience and advertisers tend to see a better result that other advertising sources, such as print.
Adlet is a new, UK based ad platform and the launch of their Marketplace means a fantastic opportunity to not only monetise and advertise a blog, but also allows brands and businesses to easily locate blogs with a readership and following perfectly tailored to their product and service.
Adlet's founder, Emma Coles, talks of how she wanted to offer simple, affordable way to be able to advertise on blogs, saying “current advertising models are very complicated and time consuming. Adlet allows bloggers to easily start to sell advertising direct from their site. The launch of the Marketplace brings in advertisers who are actively looking to work with the bloggers that use the platform.”
The marketplace will launch on Thursday 29th May 2014.
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NOTES TO EDITORS
Adlet is a cloud based ad platform for bloggers and small businesses. The company was formed at Wales' first Startup Weekend in November 2013 and has won a global startup competition to receive mentoring from Women Executives at Coca-Cola.
For further information please visit www.adlet.co
High res images are available on request.