SingEx Strengthens Events Business with Key Hires

May 28, 2014 - PRLog -- SingEx Holdings, Singapore’s homegrown MICE venue management and business events company, is strengthening its trade events business with key additions to its management team. The appointments are made in line with the company’s efforts to reinforce and grow its event management arm, SingEx Exhibitions, into a leading player in Singapore and the Asia Pacific region.

A key addition to the management team is Germaine Lim, who has been appointed as Director in CEO’s Office, SingEx Holdings. She will be responsible for establishing and driving sales and sponsorship infrastructure for SingEx’s portfolio of trade events. Her vast experience in sales and marketing in the retail, fast-moving consumer goods (FMCG), human resource, travel and hospitality industries will prove pivotal in finessing the sales function and driving the growth of trade events under SingEx Exhibitions.

Joining SingEx Exhibitions as Director (Projects Management) is Adrian Sng. He will oversee the project teams in transformational industries such as commodities, e-commerce, logistics and information technology clusters, as well as to spearhead efforts in establishing SingEx’s footprint in trade events across key markets. With more than a decade’s experience in the MICE industry, and having created and managed trade exhibitions and conferences in multiple cities previously with Koelnmesse, Adrian will play a critical role in helping SingEx grow its portfolio of trade events within the region.

Another addition to SingEx Exhibtions is Gwen Ng, who assumes the post of Deputy Director (Projects Management). Prior to joining SingEx, Gwen led the project management and marketing communications team at UBM Asia and played a vital role in organising tradeshows and conferences in the US, Europe, China and Southeast Asia. Gwen has also worked with global partners to grow existing tradeshows and develop new businesses. Her extensive experience and network will help SingEx Exhibitions forge strategic links and grow SingEx’s staple of trade events.

Over the last few years, SingEx has collaborated with local and international partners to launch new trade events in Singapore, across leading industries such as healthcare, information technology and urban solutions to tap into the burgeoning South-east Asian region and other key markets. These events include  RehabTech Asia, an event on assistive technology, integrated care and rehabilitation engineering; WasteMET Asia, an event on waste management and environment technology; GreenUrbanScape Asia, an event on urban landscape architecture and greenery design and technology, and IoT Asia, an international exhibition and conference on the internet of things.

SingEx also acquired ECI International, the UK company behind the Tyrexpo series of exhibitions held in Singapore, India, South Africa and the United Kingdom. In the coming months, SingEx will continue to launch market-relevant trade events and expand its events portfolio in key regions using Singapore as its hub.

About SingEx

A MICE veteran with more than thirty years of industry expertise, SingEx is backed by top-notch infrastructural capabilities, an extensive global network and a strong commitment to operational and service excellence, to power your business events and growth. Its customised and integrated suite of event and venue solutions include market intelligence, conference and exhibition project management, venue and ancillary services, as well as market representation.

SingEx’s global presence, extensive network of key business and government contacts, as well as affiliations with leading international trade associations and organisations, will arm its partners with the necessary connections to acquire, build, market and scale events around the world.

Transforming ideas and concepts into extraordinary business experiences, SingEx is key to Singapore’s success as one of the most vibrant MICE destinations in the world.

SingEx is comprised of SingEx Venues Pte Ltd which manages the Singapore EXPO Convention and Exhibition Centre, and SingEx Exhibitions Pte Ltd which develops and organises a portfolio of exhibitions and conventions.

Visit www.singex.com.sg for more information.