May, 2014: An unbeatable spirit of joy and precaution, encouraged children to register for ‘Safe Kids Walk This Way’ activity at R-City Mall, Ghatkopar which was scheduled on 9th & 10th May, 2014. The program organized by Safe Kids Foundation India, received an overwhelming response from children, adults, brands alike.
Children in India are particularly vulnerable to traffic injuries because almost all children walk as their primary means of transportation. In 2012 according to the Ministry of Home Affairs, 139,091 people were killed due to road traffic crashes and 7,135 of them were children below 14 years old.
Safe Kids Foundation launched Safe Kids Walk This Way, a pedestrian safety program in Mumbai in October, 2007 and expanded in Delhi and Ahmedabad in following years. So far, the Walk This Way program has reached 3,278,000 children in over 2,000 schools through its educational sessions and awareness activities. In FY14 SKFI reached out to 302,000 children in over 415 schools through classroom education sessions.
An extension of the above program, “Slow Down for Kids” pleads adults to drive slowly when in areas of schools, hospitals, playgrounds, etc. Safe Kids demonstrated to the drivers/adults the spots where young children cannot be spotted with the ‘Spot the Tot’ area.
Safe Kids Foundation encourages and educates children on the importance of wearing a seatbelt and the types of car restraints seats for different age groups with its program “Grown Up? Strap Up!”
In an endeavour to reach to maximum children outside school premises, this activity was held on a large scale at R-City Mall in Mumbai. Through fun activities like Live Skit performance, Jigsaw puzzles, memory games, tic tac toe, snakes and ladders and much more, Safe Kids Foundation ensured that children learnt this important lesson through. Children earned badges and certificates on successful completion of each of the activity. Finally they proceeded to the pledge wall, where they put their handprint and pledged to follow the road safety rules.
FedEx, R-city mall, 9XM, Crosswords, Mighty Raju of Green Gold Animation Pvt.Ltd brands supported the initiative.
About Safe Kids Foundation:
Safe Kids Foundation India, a network of Safe Kids Worldwide is an organization which is dedicated towards prevention of unintentional injuries to children. Since its launch in India in 2006, Safe Kids Foundation, under the supervision of Ms. Rupa Kothari, has been actively working towards awareness regarding pedestrian safety. The Foundation launched ‘Walk This Way’ program in 2007 to reduce pedestrian related injuries, by creating awareness amongst children, their parents, teachers, etc. about the importance of pedestrian safety as well as promoting safer behaviour among all road users. In 2014, Safe Kids Foundation launched its program “Grown Up? Strap Up!”
Change in color of raincoats: Prior to the monsoons, Mumbai Municipal Corporation gives raincoats to the students of public schools. Earlier these raincoats were either of brown or black color. Safe Kids advocated for bright colored raincoats so that students would be visible to drivers during the rains. This year bright colored raincoats were distributed.
Commendatory Note: Safe Kids Foundation was awarded a “Commendatory Note” by Mumbai Police (Traffic).This was in recognition of Safe Kids Foundation’s work in spreading Road Safety Awareness.
World CSR Award: Safe Kids Foundation was honored for its work in the category of “Best Prevention Idea” by World CSR Congress at its Global NGO Excellence Summit in Mumbai for the Safe Kids Walk This Way program.
· Below please find global statistics that may be of helpful to you:
· Every 90 seconds one young person dies on the worlds’ roads. (younger than 25)
· Road traffic injuries kill more children ages 5-14 years than HIV/AIDS, tuberculosis or malaria.
· A new sidewalk can reduce the number of people hit walking along the road by almost 90 percent.
· Improving traffic signals can reduce injuries and deaths by up to 50 percent.
· Among children ages 19 and under, children ages 15-19 have the highest rate of road traffic related death.
· More than 1, 33,000 children between ages 5-14 die on the roads in the developing world often, times on their way to and from school.
· 1,000 young people die a day on the roads, for every fatality there are an estimated 10 injuries.
· 1.3 million people die from road crashes every year.
· More than 5,000 pedestrians are killed on the worlds’ road each week.
· Mumbai statistics: In 2010, number of pedestrians involved in accidents and number of child pedestrians:
Pedestrians -307; child pedestrians-
In 2012, pedestrians-
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