MobilePaks Introduces Guided Selling for the Channel

PORTLAND, Ore. - May 28, 2014 - PRLog -- MobilePaks, a marketing and sales enablement tool, today announced that marketing and sales managers can now embed MobilePaks into any website including partner portals for Guided Selling recommendations that help drive valuable conversations with prospects and customers at each stage of the sales cycle.

New partners are often sent a link to a portal with the expectation that they’ll be able to find everything they need. However, studies show that portals average 18% engagement, with many as low as 5%. Most partner portals are passive sites with thousands of content items, and partners struggle to find what they need quickly, especially when searching from a tablet or mobile device. Such barriers not only deter use, but they increase the odds of partners creating their own resources, or accidentally using outdated information.

With MobilePaks, organizations can push updates directly to the channel. In addition, MobilePaks automatically recommends content to the partner based on prospect profile, sales stage and manager preference, making it easy for them to find the exact right information at the exact right time.

Additional features include:

·         User management integration with the existing partner portal.

·         Tools for creating assets such as sales playbooks, battle cards and product information into short, interactive modules that are proven to increase engagement and retention among partners.

·         Synching with Salesforce, Sharepoint and Box, providing marketers with the convenience of a single cloud-based content repository that is easy to keep up-to-date.

·         Content sharing and assignments.

·         Usage and behavior tracking, reporting and analytics.

“Relevant information in the hands of informed salespeople not only helps them to stay on-message, but drives more valuable conversations with prospects for improved sales effectiveness,” said MobilePaks CEO Chanin Ballance. “MobilePaks makes it easy to a develop well-trained, skilled and knowledgeable partners by providing real-time recommendations and on-demand search capability of sales collateral, short training bursts and reference aids from any device.”

Additional Resources:
[Video] MobilePaks for Channel Partners (http://vimeo.com/95553075)



[Webinar] Using MobilePaks to Increase Top-of-Mind and Educate Your Channels, 6/11/14 10:00 am-10:30 am PT (https://www2.gotomeeting.com/register/699424818)

[Whitepaper] Channel Engagement & Education: Modern Approaches for a Modern Age (http://mobilepaks.com/wp-content/uploads/2014/03/mobilepa...)

About MobilePaks

MobilePaks helps companies improve sales effectiveness and productivity with scalable products for managing content and support in the way Sellers learn, retain and use. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.