Magnificent Baby Launches New E-Commerce Website

May 27, 2014 - PRLog -- NEW YORK (May 27, 2014) – Magnificent Baby, designers of Smart Close^TM magnetic-fastening infant and toddler clothing, is thrilled to launch its new-and-improved e-commerce site, www.magnificentbaby.com. Consumers will be able to shop Magnificent Baby’s full collection and utilize cool new features such as Shop Featured Look and Magnificent Baby of the Week.

Magnificent Baby launches its new site with its Spring/Summer 2014 line of fun, stylish and playful pieces dedicated to making lives easier for parents and their kids. With its Smart Close^TM patented magnetic-fastening technology, Magnificent Baby’s web site offers everything from gowns, to footies to kimono sets to a brand new line dedicated just to toddlers. While browsing the site, consumers will be enchanted by the whimsical prints including summer-themed Nantucket Collection, Elephants on Parade, and charming Hello Hotdogs, making www.magnificentbaby.com a must-shop destination.

“We are thrilled to share our new web site with our consumers as we believe it is an accurate representation of Magnificent Baby’s mission and style,” said Lauren Levy, co-founder and president of Magnificent Baby. “Our goal is to reach as many families as possible and we feel Magnificent Baby’s new web site gives us the tools to do that.”

Magnificent Baby’s 2014 Spring/Summer collection ranges from $10.00 - $50.00 and is available in select stores, online retailers and on the company’s e-commerce website. For more information on Magnificent Baby, please visit www.magnificentbaby.com.

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About Magnificent Baby
Magnificent Baby was born from the minds of Lauren Levy and Lawrence Scheer, two college pals who saw the need for an efficient and safe way to dress little tykes in a jiffy. Their solution, Smart Close^TM magnetic fasteners, have been making parents’ and their little ones’ lives easier since launching in 2010. A brand that offers everything from playwear to outerwear to accessories for boys’ and girls’ ages zero to four, Magnificent Baby seeks to satisfy the needs and personality of every child. A reflection on the label’s designs, Magnificent Baby’s mission is clear – life should be soft, simple and magnetic.