The Boulder-based company manufactures frozen treats for dogs and relies on such distributor partnerships in order to expand; they do not do direct business because of the high cost to ship frozen product. “We are thrilled to partner with veteran distributors in the pet industry. And we’re lucky that they love the product, too!” says CEO and co-founder Meg Hanceford Meyer.
The Bear & The Rat pitched their frozen yogurt for dogs on the popular ABC show, Shark Tank. While none of the sharks invested in the business, the company attracted attention from angel investors after their segment aired. They brought on an angel investor at the end of 2013. “We received tremendous brand awareness from consumers who saw our product via an 8-minute primetime television spot. A small business like ours could never afford the media costs and subsequent exposure that Shark Tank provided us,” says Meg.
The Bear & The Rat’s frozen yogurt for dogs is currently available in a 16 oz. pint as well as a 3.5 oz. single serve cup and 4pack. Their most popular flavor, Bacon & Peanut Butter is available in pint, cup or pack. The Bear & The Rat is also introducing a Pumpkin flavor that’s available in the new 4-pack and 3.5 oz. single serve cup. “We are thrilled to bring the Pumpkin flavor to the market. Seriously, our dog’s kisses smell like pumpkin pie” laughs co-founder, Matt Meyer.
About The Bear & The Rat
The Bear & The Rat's frozen yogurt treats contain billions of live & active probiotic cultures. Plus, they're high quality, low in fat (or contain no fat), natural, made in Colorado & FUN! The cool treats are free of artificial colors, preservatives, added sugars, corn, wheat and gluten. A daily dose may reduce doggie breath as well as support a pup’s digestive and immune systems. The Bear is a Lhasa Apso who growls like a bear. His brother from another mother (The Rat) is a Rat Terrier.