The “Owners” brand statement “Ne Plus Ultra” means “The highest point of excellence, achievement - The most profound degree as condition or quality”.
This is why Clark, who always strives to be the best in all facets of life, was inspired to create the “Owners” label. The premium apparel collection pays homage to the Kate Mosses, the Angela Davis’, and the Steve Jobs of the world yet is inspired by the creative individuals Clark surrounds herself with on a daily basis. These “Owners” are the individuals that create the trends rather than follow them. The outliers who everyday re-invent the wheel and elevate the standards in performance, this is what the “Owners” label represents and will convey through product, marketing initiatives, merchandising and delivery.
Capricorn, who is very under the radar, yet associated and recognized as a trendsetter among her peers, feels this brand label will represent her aesthetically and who she is as an artist. Clark, who is constructing this brand from her true love of fashion, feels she is finally at her “Ne Plus Ultra” and this will reflect in the brands lifestyle, associations, events, and promotions. The “Owners” target market is extremely specific and everything from the production to the distribution will speak directly to that individual.
As the CEO, Clark reserves the rights to be selective and with this entrepreneurial endeavor, she will be very meticulous to make certain that everything is precisely executed to cater to the “Owners” Niche market.
Clark’s own fashion sense has always been very original and the true authentic fashion types will greatly appreciate the “Owners” brand and what it stands for, that is who her target consumer will be.
The “Owners” label is launching with an exclusive collection of fashion items, all with limited quantities to uphold the brand values and brand vision. The pieces are available upon order at the website WWW.THEOWNERSOWN.COM and pricing is available upon request based on quantities and sizing.
The introductory assortment consists the “OWNERS” summer crop tee, the “OWNERS” sweatshirt, The “OWNERS” lace shirt, and the “OWNERS” Unisex t-shirt. The specialty Carrie Bradshaw “OWNERS” lace dress will be available in the Jacquie Aiche showroom at Passport PHC at 310 N. Stanley in Los Angeles Ca. in June 2014. For more information and daily updates please visit the website at WWW.THEOWNERS.COM
For More information on Capricorn Clark please visit WWW.CapricornClark.com
ABOUT THE OWNERS LABEL: “Ne Plus Ultra”
Are you ready to OWN your life?
Sari Baez Robles
Sari Baez Robles