The problem with many of these events though are that they are too supplier driven. In other words, many conference producers create a pay-to-play type environment where companies selling a certain software or service pay a fee in order to speak at the event. Unfortunatley little thought is often given to how suitable and interesting the content or speaker is.
Hoping to break this cycle, the folks at Data Driven Business recently put together a new event called the Useful Business Analytics Summit. Unlike other events only client side professionals from Fortune 1,000 firms are invited to speak and share their best practices. “We’ve heard time and time again that, with a few exceptions, that attendees really prefer the less salesy client side presentation”
Tom H. C. Anderson, founder and CEO of OdinText are one of a few supplier side executives who have been invited to sponsor and also help moderate the event. Mr Anderson who is invited to speak at over 20 conferences each year on the topic of text analytics commented, “I thought it was a great idea. I saw something similar at a recent at a business conference at Yale where there were mainly academic speakers. I welcome the offer to moderate a panel of clients, turning the table and asking them the tough questions”, joked Mr Anderson who has also conducted a series of interviews on his blog with titles like ‘How to communicate analytics to the CEO’ complete with tips like “Dumb it down, way down! – No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too”
The Useful Business Analytics Summit will take place in Boston on June 10-11. Read more about the summit here: http://www.datadrivenbiz.com/