Fusion Innovations’ CEO Analyzes Marketing Trends in 2014

WEST NORRITON, Pa. - May 27, 2014 - PRLog -- One of the largest and fastest-growing trends is the use of smartphones and tablets. Consumers are now able to connect to the internet without using a personal computer – giving them greater information access than ever before. To provide continuous service to this wide group of users, Fusion Innovations has focused its efforts on creating mobile-friendly content. As Adam explained, “In today’s society, everything is about easy accessibility. Our social media and our mobile optimized website is a reflection of our innovation here, so we have to be on top of our game.”

Another important change in marketing is the shift toward image-centric content. Consumers are exposed to an incredible amount of data, and they are limited in how much they can digest. To ease information overload, Fusion Innovations is placing greater emphasis on images – specifically in social media. “People are more visual than anything,” Adam said. “This is why we use Facebook, Flickr, Tumblr, Pinterest, and other social sites to display our company culture through vibrant image content.”

According to Adam, images add validity to the messages Fusion Innovations sends to its clients. He said, “Providing images to viewers helps build credibility to our already impressive reputation.”

By adapting to the changing nature of marketing, Fusion Innovations has been able to build on its success in 2014.

Fusion Innovations Builds Trust through Social Media

A growing amount of information online has resulted in increased data collection. Fusion Innovations understands that this process often erodes trust among consumers and companies – particularly when it is not done effectively. This is why Fusion Innovations has committed to maintaining consistency and transparency in their social media practices.

This approach enhances Fusion Innovations’ reputation with not only clients, but with potential team members as well. “When individuals choose a company with which to start a career, they want to know that the company is invested in them,” Adam said. “We provide a window of transparency which builds trust. Also, by constantly updating our social media we allow a glimpse into our office culture.”

Fusion Innovations ensures that people receive up-to-date, accurate information. Despite the changes in marketing, Fusion Innovations continues to succeed with a combination of consistency and excellence.

About Fusion Innovations

Fusion Innovations gives businesses a dynamic, interactive way to connect with their consumers. By creating innovative and profitable on-site promotions, they have successfully built large consumer bases for clients seeking rapid growth in new markets. Their track record for excellence has earned them the opportunity to develop an impressive client portfolio, yet their scalable model allows them to design specific campaigns that meet exact objectives. They carefully research, analyze, and execute profitable initiatives, whether they are serving small businesses or a Fortune 500 client. No matter the company, their goal remains the same: They strive to create strong, synergistic relationships between clients and their customers.