Last Friday, the 23rd. of May 2014, thousands of Jeddah Corniche visitors have moved their attention to the sky to follow the flight of a glider carrying the largest logo flag ever displayed in the sky of the Bride of the Red Sea.
The soar of the glider that carried a 30X10m Rico Biscuits flag, came in the re-launch of the International Biscuits Company (IBC) as a part of the festival organized by the company for launching its newly packaged Rico Biscuits. The visitors were charmed by the exciting event, as the glider soared parallel to the Corniche, displaying the Rico flag and declaring the launch of the product. Rico Biscuits are cited among the leading biscuits of their category in the Middle East.
On the occasion, Mr. Ali Jabir the spokesperson of the "Rico" brand has said: " After more than 15 years of experience, dedication, top quality and genuine taste, during which the cream and chocolate stuffed Rico Biscuits achieved a privileged position among the Arabian families, and based on the company's keenness to revive relations with loyal consumers, and aiming at increasing the sales in the Saudi market, the re-launch of Rico took place. After 13 years of disappearance from the market, Rico is now back with a new look, arriving to the market once again to regain its popularity and increase the numbers of its passionate lovers. This specially includes the Rico Arab Children Club members (1996 – 2002) where many club members used to liaise with Rico through messages, cards, games and many other activities. Today, Rico is back with a new look, building on its heritage in Saudi Arabia, Yemen, Lebanon and the rest of the Arabic markets, especially among a group of consumers ages ranging between 25-30 years who used to intake Rico for more than 15 years.
Mr. Ali Jabir added : " The launch of Rico Biscuits with a new look in the Saudi market represents a qualitative leap in the world of biscuits and confectionaries and at the same time ensures that the International Biscuits Company (IBC) is always loyal to customers and committed to satisfying their desires and tastes. The company believes that using the best ingredients makes the only way to achieve distinctive tastes. Rico Biscuits have won the trust of consumers, contributing to increase of sales in the Saudi and Arabian markets and deemed as the most important in the company's products list. We look forward to a promising future in the Saudi market and aspire for making Rico Biscuits the consumers' first choice of, thanks to its high quality that has been provided for more than 15 years.