PRLog - May 26, 2014 - LONDON -- When it comes to using the web to market their products and services, small business owners are struggling to keep up with the fast pace of digital marketing. One of the biggest challenges a small business owner has when marketing their business online is where to spend their limited time and budgets to get the most impact and return on investment.
New Book Helps Small Business Owners Navigate The DIgital Marketing Landscape
A new book, “Essential Digital Marketing For Small Business”, packed with the latest trends in online marketing that SME’s should be focusing on has been published today by Simon Dunant, founder of digital marketing consultancy New Rise Digital.
Simon’s brought together his own 15 years experience of working with small businesses in the creative industries, alongside interviews with some of the leading digital marketing thought leaders and small business owners out there in the trenches testing and creating new digital marketing campaigns and finding out what works.
“Understanding how to use tools such as Facebook and Twitter for your business can be challenging and time consuming so developing the right strategy for your business and brand on the social messaging service is key to your business success” comments Simon, and he includes an entire chapter devoted to tips, tools and techniques on getting the best value out of social media.
Heather Robinson, founder of Skittish Web Marketing gives some great actionable advice on Facebook marketing, opening her interview interview in the book stating that “In the same way that television brought advertisers into the front room of their potential customers, Facebook opens the door into their homes and private lives, but at a very low cost.”
The book also covers the fast pace of mobile growth in an interview with Kevin Jones, Digital Director of Tecmark digital marketing. Kevin has this advice for SME’s
“Small businesses in particular should be concentrating their efforts on mobile because many small businesses are local businesses, and their digital marketing must ensure that local people, on the move, are able to find and engage with businesses easily.”
For business owners that are thinking of starting a blog for their business, the book includes an interview with Lotta Holmberg, marketing manager of ToothPick.Com who gives her insights, best practice and strategies for starting and managing a blog to help promote your brand.
With content marketing fast becoming a mainstay of any marketing campaign online, opening up conversations through online content is a great strategy; however you do need to follow some simple rules for any lasting success with content marketing. Joe Pulizzi, founder of The Content Marketing Institute in his contribution to the book answers this question:
“How do we break through all the clutter and get customers’ attention on a regular basis? How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.”
And in the ever changing world of SEO, Tony Dimmock of Dimmock Web Marketing gives an insightful interview in the book, going in depth into how small businesses should be approaching SEO in the post Panda, Penguin and Hummingbird era.
“The days of ranking highly with cheap, low-quality links, spamming web pages with 100’s of keywords and spinning content just for ranking purposes (aka lazy online marketing) are long gone – yet many small business owners don’t yet understand this.”
The book is an essential guide for any small business owner or marketing professional that wants to keep up with the latest advice and techniques on digital marketing. It’s published by New Rise Digital Publishing, and is available in printed paperback, PDF download, and Kindle eBook formats from the following web address