Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Leveraging Global Events for Visibility Through Social Media ExposureNow that the Sochi Olympics buzz has subsided, Clinton Mitchell Founder of Diplomatic Enterprises, takes us behind the scenes at Lauryn-Williams.com to see what challenges they faced before, during, and after the Sochi Olympics
Challenges Most Olympic athletes, especially multi-medal winning athletes like Lauryn, tend to come with significant amounts of exposure from sports and news websites that carry a lot of authority, and contain information about his or her specific event, but nothing that addresses what Lauryn plans to do in the future and how people can connect with her on a more personal level. Lauryn’s time was also limited, as with any athlete training daily for intense, upcoming competition. Strategy Diplomatic Enterprises performed a thorough audit of the client’s website, looking for areas that could be improved upon and seeking new opportunities that would allow her to leverage existing and future web and social media traffic. The audit found that we could immediately improve the “stickiness” Another important result of the audit was that we found much of the On-Page SEO for the website wasn’t optimized, thus holding her website down when compared to the higher authority websites featuring her older content. Results In just a few short weeks, Diplomatic Enterprises was able to optimize Lauryn Williams’ online presence, and increase the ranking and visibility of her website and blog events. Capitalizing on the Sochi games, we were also able to increase the amount of Instagram, Twitter, and Facebook followers dramatically during that period, and our hard work was featured in the Huffington Post. Williams takes a Gold search and social media medal with her domain Lauryn-Williams.com linking to her Facebook page, @LaurynCwilliams Twitter account and Instagram account. - From Huffington Post – http://www.huffingtonpost.com/ Analytics During Lauryn’s Events at Sochi 2014 Testimonial From Lauryn Williams: “Before I became a member of Team Diplomat, I was only a casual user of social media, just using it to keep up with friends and share small parts of my life from time to time. When I hired them, they taught me the importance of optimizing what I do so that people could learn more about who I am and what I do, and I’m extremely pleased with the results.” ~ Lauryn Williams For more information about Diplomatic Enterprises, visit: http://diplomaticenterprises.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|