PRLog - May 23, 2014 - LOS ANGELES -- Aida Cosmetics, known for their amazing colors and enhancing make-up, re-launches their Confidence and Glamour campaign featuring the first Miss Plus America, Chenese Lewis with new ads debuting Spring 2014.
Aida Cosmetics introduced the Confidence and Glamour campaign featuring Chenese with the purpose of celebrating plus size beauty. The campaign premiered last year in Los Angeles with an exclusive red carpet launch party for beauty bloggers and industry influencers and received rave reviews. Following the premiere, the Confidence and Glamour ads featuring Chenese appeared in various magazines, blogs, and at Aida Cosmetics sponsored events. The Confidence and Glamour campaign has been Aida Cosmetics most successful campaign to date.
Aida Cosmetics feels that plus size women are an important market, especially in the USA where the average woman is a size 12 and up. The company’s goal is to recognize that beauty does not have a size and every woman should feel confident and glamorous.
“Chenese is an amazingly talented actress, host, and plus model who is the embodiment of Confidence and Glamour, She is someone we root for, identify with, and get inspiration from. We always look forward to working together.” Aida Danielle, owner Aida Cosmetics.
Known for being a trendsetter in the plus industry, Chenese has rocked looks that have ranged from rock star to retro pinup to queen of the jungle, so it’s fitting that in her forthcoming campaign work with Aida Cosmetics.
Products featured in the Confidence and Glamour campaign are available at aidacosmetics.com
About Aida Cosmetics
Aida Cosmetics, LLC (Aida Makeup Cosmetics), owned by Aida Danielle and Amberly Olguin. Aida started her career at the age of 18 with modeling and later by teaching modeling courses for a well-known established modeling school. Amberly joined the company in 2011, and with her background as an event planner and publicist; she was a great addition for Aida Cosmetics. They both quickly recognized the benefits of each other’s expertise towards the versatility and creativity for Aida Cosmetics products. Aida and Amberly both strongly believe that every woman should feel beautiful and glamorous without having to spend a fortune on cosmetics products. That shared belief is what led Amberly to become a co-owner in 2012.
About Chenese Lewis
Ebony.com recognized Chenese’s ever-lasting impression on the plus size industry by naming her one of “The Top Six Plus Fashion Power Players in the Plus Industry” for her direct connection and extreme passion for the plus community. Chenese Lewis is a sought after keynote speaker, expert commentator, and a positive body image and self-esteem advocate who made history by being the first woman crowned Miss Plus America in 2003. Her unique story and prestigious career has been featured by countless media outlets such as Dr. Phil, The Insider, E! News, EXTRA, The National Examiner, iVillage, Figure Magazine and USA Today.