Stall Talk revolutionized the portable restroom market when it began wrapping porta-potties with graphics to create massive billboards. Today, Stall Talk is the world's largest outdoor media seller specializing in advertising on portable restrooms at outdoor events. The company has added 45 new workers in just the past 90 days. Domestically, its ad network consists of more than 300,000 portable restrooms across 84 markets in 27 states.
Stall Talk's porta-potty advertising can be found at some of the nation's largest festivals, concerts, NCAA athletic events, NASCAR and Indy Racing venues, and at a variety of major outdoor events across the country. In addition to changing the way portable restrooms are viewed, Stall Talk has also successfully altered the entire business model previously used by those who needed portable or temporary restroom facilities.
For the first time ever, advertisers foot the bill for the portable toilets so they can reach a highly-targeted audience with their messages. Once an advertiser has signed up for specific Stall Talk porta-potties, the toilets are provided free of charge to events and construction sites in need of restrooms.
More than 300 million people attend outdoor events every year. They go to concerts, festivals, sporting events, outdoor fairs, markets and a variety of exhibits. Stall Talk, Inc. provides thousands of portable toilets for these events to planners and organizers for free, saving companies millions of dollars in the process.
Right now, Stall Talk is launching its next-generation advertising platform, the "Porta Tron". The Porta Tron is a portable restroom with large television monitors attached to the top (effectively turning the porta-potty into an outdoor television delivering relevant content and targeted advertising to a highly-targeted audience).
"For outdoor events and construction sites, providing restroom facilities is a must" said Matt Tunstall, founder and President of Stall Talk, Inc. "It's expensive, and it really isn't something a planner or organizer wants to spend much time thinking about. With Stall Talk, events or construction sites simply register at www.StallTalk.net and advertisers that want to reach that audience sign up for advertising on the portable restrooms. Once an advertiser signs up for that site, the new, clean portable restrooms are provided to the site free of charge."
Speaking from the International Advertising Association 43rd Congress in Beijing, China at the China National Convention Center , Tunstall said people who spend hundreds of dollars on a ticket to a concert or a sporting event don't want to miss what they paid to see while waiting in line to use the restroom. With Porta-Tron, a live-feed of the athletic event or concert can be broadcast on the monitors so people don't miss what they came to see -- and short advertisements are inserted into the programming. For construction sites, festivals and other events, the programming on the monitors is targeted to the local audience or event attendees.
Stall Talk has automated the process for both event planners and advertisers through its website. Event planners can register their events for free at www.StallTak.net. Once an event is registered, advertisers review the events and sign up for either static billboard ads on the portable restrooms or video ads with the new Porta Tron.
With more than 3 million portable toilets in use around the world, the portable restroom industry is a $4 billion per year business that supports 3,600 businesses with nearly 40,000 employees. For more information about Stall Talk or to register an event or construction site, visit www.StallTalk.net. Registration for Stall Talk is always free.
Rick Laney Marketing
Rick Laney Marketing