Standard TV and Appliance Announces the Arrival of Three New Simmons Mattress Lines

PORTLAND, Ore. - May 22, 2014 - PRLog -- Standard TV and Appliance, featuring the latest in televisions, appliances, and mattresses in each of its four showrooms, has announced the arrival of three new Simmons Mattress lines, each with industry leading designs purposed to facilitate the highest level of quality sleep. The new mattress lines, which were introduced in the first quarter of 2014, continue Simmons’ tradition of industry-leading innovation in mattress design through the combination of state of the art technology, fabrics, and materials.

The ComforPedic IQ line features new modifications to its memory foam technology designed to conform to the body while also providing gentle support. In a study at the Temple University School of Medicine, participants sleeping on the ComforPedic IQ went to sleep faster and experienced longer durations of REM sleep, leading to the first endorsement of a mattress by Dr. Andrew Weil, a world-renowned author and advisor on the relation between quality sleep and healthy lifestyles.

The Beautyrest Black mattress line combines many of the exclusive features that consumers have come to expect from this high-end line with the revolutionary Micro Diamond™ Infused AirCool® Memory Foam. The new foam, which is available in seven of the twelve Beautyrest Black models, is infused with diamond particles that diffuse heat to deliver perfect sleeping temperatures on the mattress. For example, queen-sized mattresses will have approximately 1,000 carats of heat-dispersing diamonds.

The TruEnergy line combines three Simmons innovations to deliver the highest standard of comfort as well as support. Simmons’ AirCool Memory Foam and AirCool Design technologies work to conform and cool while Smart Response Pocketed Coils deliver high quality support.

Simmons Bedding Company, which is based in Atlanta, was founded in 1870 making it one of the oldest existing businesses of its kind in the United States. The company has 19 manufacturing plants across the U.S. and has built a reputation with consumers and within the industry for developing innovations designed to provide long and restful sleep.

Standard TV and Appliance, which was founded in 1947 and is still family owned, combines the inventory of large chain stores with personalized service to optimize the experience of each customer. To ensure the provision of the highest level of customer service, Standard’s sales associates engage in regular training modules to stay current with new releases and features on product offerings from over 40 manufacturers.

“Simmons is constantly adding innovation to their product lines and these new mattress lines represent the best of the brand’s offerings”, said Bill Gander, owner of Standard TV and Appliance. He added, “Their consistent focus on the consumer results in great products that deliver quality sleep that enhances health and well-being”.

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For additional information on events and new products at Standard TV and Appliance, please contact Matthew Roma at 503-542-3520 or visit: http://www.standardtvandappliance.com/

Press release distributed by Gervais Group. See original press release at https://www.gervaisgroupllc.com/newsroom.html