Buzz Radar Launches World Cup Mission Control Centre for Brands

NEW YORK - May 22, 2014 - PRLog -- Buzz Radar is empowering brands to better visually monitor their reputation and online conversation around the World Cup 2014 in real time. Providing live data visualisations around online mentions, share of voice, popular topics, user-generated photos and Vines, competitor standings, and more, the World Cup Mission Control Centre is all brands need to stay on top of the world’s biggest event this summer.

Buzz Radar is an industry leader in capturing and visualising real-time data. With an aim to make live data of all types collaborative, easy to understand and shareable for everyone, Buzz Radar has been operating in private beta with some of the worlds leading social brands. With the World Cup Mission Control Centre, Buzz Radar is expanding their beta access to show how real time data can be simple, beautiful, and powerful.

“The 2014 World Cup is going to a seminal event in the development of real time marketing,” said Patrick Charlton, Buzz Radar Co-founder. “Our Command Centre is a huge advantage to brands looking to connect with their audiences around the live event in a way that is very visual and highly actionable.”

Brands, like Adidas France, can prominently display the live data and interact in real time, making the tool perfect for any brand taking an active role in the World Cup this summer. With the World Cup Mission Control Centre, marketing teams can be set up in less than 20 minutes to  interact with consumers, surface relevant and new content, and share data instantaneously, all in a way that is much more engaging.

Brands can learn more at http://www.buzzradar.com and order their personalized World Cup Mission Control Centre by contacting Buzz Radar at worldcup@buzzradar.com.