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FTC to Give Keynote at ACI’s Summit on Digital Advertising: Social Media, Sweepstakes & Promotions


 
PRLog - May 22, 2014 - NEW YORK -- American Conference Institute (“ACI”) is pleased to announce that Deborah Marrone, Assistant Regional Director for the Northeast Region of the U.S. Federal Trade Commission will give a keynote address at ACI’s Third Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, which will take place in New York City from September 8-10, 2014.  For the first time ever, Twitter, Inc.’s Senior Product Counsel, Eric Fleisig-Greene, will also give a keynote at this exciting program.

In addition, this unique event will feature a distinguished faculty of over forty legal, marketing, and compliance professionals, including in-house counsel from over twenty-five leading companies.  The faculty members will address how brands can utilize the latest techniques in digital advertising in order to comply with the FTC’s latest guidances while launching exciting and innovative advertising campaigns.

As Stephanie Butler, Division Manager with ACI, stated, “ACI is proud and honored to bring our delegates the opportunity to hear from Deborah Marrone and the FTC on matters of great importance involving how companies can develop legal and regulatory strategies given the constraints posed in a rapidly evolving technological landscape.”

The presence of FTC, together with Twitter, and the “who’s who” of the leading brands make this event an essential gathering for legal practitioners and marketing, advertising, and promotional experts.  In addition to the FTC and Twitter, the faculty list also includes leading representatives from The Coca-Cola Company, Dell, CARU, American Express, MasterCard, Ferrero, The Home Depot, Staples, White Castle, Zynga, LiquidThread (a division of Starcom MediaVest Group), T-Mobile, Mercedes-Benz, Marden-Kane, MLB Advanced Media, and more.

More information about this event, including a full agenda, faculty list, and brochure can be accessed at www.AmericanConference.com/DigitalAdvertising.

Contact
Natalie Merkle
212-352-3220 ext.5235
***@americanconference.com

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Contact Email:
***@americanconference.com
Source:American Conference Institute
Location:New York City - New York - United States
Industry:Advertising, Legal
Tags:digital advertising, ftc, legal advertising, Advertising Compliance, social media
Shortcut:prlog.org/12327132
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