As it is already known that Panda algorithm and its monthly updates have been designed to make sure sites with poor content quality cannot get to the top ranks in Google. It also simply means, if you are not using quality content in the website, then it is bound to get hit and then optimizing it to reach newer heights will become literally and figuratively a mammoth task. It is also a known fact that, Panda gets updated every month, but that is known more as a data refresh rather than as a full-fledged update like the one happened on 20th May, 2014.
According to the announcement and eventual explanation offered by Matt Cutts, head of Google's Web spam team; Panda 4.0 is an update which has been designed by Google of find out how the Panda Algorithm identifies a site that does not use quality content. In the initial report, some of the most known sites like EBay and Ask.com have been one of the worst hit ones after the update made. This information can actually threaten any website owner regarding all those negative repercussions, but one needs to be completely sure if the site is actually hit or not.
These initial results and reading may not be as accurate as it seems. If you are experiencing sudden drop in organic traffic and rank in the search engine, after the update, it is obvious to think that Google Panda 4.0 is the one to be blamed, but the reality can be completely different. There are various reasons behind these changes and negativities. It can also be the case that the initial reports prove to be wrong in the final report. So, it is crucial to find out the cause or cause which are creating these downslides instead of blaming an algorithm.
Panda 4.0 has hit some of the larger sites quite bad, and the smaller sites have received much benefit and got propelled into the big league with much better ranking than it originally was getting. This is because, according to Matt Cutts, this particular version has been designed specifically to make the smaller websites and business to fare better in the search results. He is hopeful that, this algorithmic change will have a positive effect on the small and medium business all over the world.
We, at Zoom Web Media, do not only understand the affair, but are also very much interested to make sure that our clients can exploit the effects and changes better than before. Since the algorithm change, 78% projects we are working upon have seen huge changes and better rankings propelling them into the upper tires of Google Search. When the rest of the world and some branded companies are taking hits, we and our clients are enjoying being at the top of the world.
This situation is indicative of one conclusion and that is, we offer premium quality work to all our clients. Our SEO team is not only competent and experienced, they are ready to learn, remain updated and work dedicatedly as perfect professionals on the projects. The content used by the SEO is also of the highest quality. All of our SEO professionals are well versed with the changes and updates coming into the market and they know how to use them for the benefit of the company and clients.
We always keep our eyes open for these kinds of changes in algorithms and design the projects in a way that, they can both survive and sparkle notwithstanding the changes happening in the search engine or a particular site. We are extremely proud of our SEO team and all the professionals working in the team. As a result of this tremendous achievement, we have awarded the team with gifts, achievement certificates, a trip for unwinding to Las Vegas and some incentive. It is their hard work and dedication which has helped the company to reach this stage and they deserve all the praise.
It may sound like pride, but it is also true that, with Google Panda 4.0 update and the highest quality work of the dedicated SEO team paying off like this, we have left most of our competitors quite a few steps behind. If you are interested to get better ranking for your website and do better business, then we are here to help. We will take care of the project in such a way that, despite regular updates and all those sudden hits, we will fare well. The high quality of our work, positive attitude, extensive knowledge, dedicated team of professionals and capability of judging the tide will allow us to help you more.
It will be our pleasure to work for you and we are looking forward to offer our best for the benefits of your business.