Mumbai, May 21, 2014:
The global Fashion &lifestyle brand American Swan in association with Famebox has launched its debut Swimwear collection at the avant-garde online talent platform Beauty And The Blogger a unique initiative where style and glamour joined hands with social media. The recently concluded digitally driven reality show witnessed a bevy of aspiring models team up with blogging enthusiasts as they showcased their ability, vying for online viewer’s attention. While celebrity VJ Anusha Dandhekar mentored the models, prominent lifestyle blogger MissMalini hand held the young bloggers, who in turn battled for Lauren Gottileb’s attention, the celebrity judge who made a surprise entry during the final Talent Round. The 4 days glamour-filled contest was hosted by popular VJ Cyrus Sahukar.
While the models were seen in the stylish swimwear designs, a unique poolside fashion offering never seen before, the Bloggers buzzed the web with pictures, videos and real time updates. Video content created through the contest will be uploaded across social media platforms including YouTube. Viewers are requested to visit https://www.youtube.com/
Speaking on the occasion Anurag Rajpal, Director and CEO, American Swan said “It gives us immense pleasure to present this one-of-a-kind online reality show which brought together beauty, glamour and digital media acting as an apt medium to connect with the youth. We are proud to initiate and conceptualize this unique format which provided the right platform to the youth to showcase their ability and talent. This activity has generated a lot of buzz online and has been an instant hit amongst our digitally savvy target audience.”
The event which was an extension of American Swan’s brand ethos which strives to emphasize the potential of young achievers, in providing suitable opportunities to the was an apt platform saw the launch of the American Swan swimwear collection marked by International designs and styles.
American Swan’s Swimwear collection is a lifestyle category extension for American Swan, which epitomizes cool, classic Americana Inspired, casual wear. These fashion-forward themes combined seamlessly create a coherent collection of stunning swimwear and beach clothing. The swimwear collection is available in vibrant colors with cool international styling and signature details. It makes for an ideal outfit for any summer break destination, whether it is the beach, a dip in the pool or for a hip pool side party.
Trendy cut and sew details inspired by sun rays, ditsy floral print and signature American flag graphics are designed to flatter any figure. Usage of best in class imported Italian Bi Stretch fabrics in contemporary cuts and fits make the product really global. The wide assortment of designs include fashion maillots, bikinis, tankinis, skirtinis and dressy swimwear create a unique poolside lifestyle fashion offering never seen before. Add to this a collection of cover ups in neutrals and trendy colors. Men's collection includes V-Cut Swimming Trunks, Boxers and Jammers in sporty colors and trendy cut and sew details.
AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan offers a distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. American Swan in the recent times has bagged awards in 5 different at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.
THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.
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