It's relatively easy for agencies to source creative digital talent. Artists are often selected through existing networks and/or chosen because they’re already known. However, it’s less easy for agencies to connect with more diverse, unconventional artists. Because of the volume and quality of the digital artists and creatives which Imperica features in its magazine, it can bring new and undiscovered talent to the surface.
The result is that agencies have an opportunity to work with some of the most imaginative digital artists in the country, while artists have a chance to work on interesting commercial projects with major brands.
• Imperica Connect can help agencies source new artists and new works on behalf of clients
• Imperica Connect can also present artists and their work to agency clients, or as part of agency events
• The relationship between the agency/brand and the artist can be managed by Imperica Connect, including project management and delivery support
• Finally, when it's all done and dusted, Imperica will cover the project's story from conception to final showing
Simon White, one of the UK's leading digital strategists, said: “Now that digital is more than a buzzword, agencies really need to take the time to find the right partners who know how to get the most from it. Imperica Connect is such a partner.
“For agencies, it’s about more than just finding leading-edge artists. The service is exactly the kind of thing that provides true differentiation in the crowded market brands and advertisers operate in.
“From an artist’s point of view, the relationships Imperica Connect can facilitate with agencies will see the adoption of stronger marketing ideas for which they can get paid and credited.”
Paul Squires, Publisher of Imperica, said: “We intend Imperica Connect to be of massive benefit to both agencies and artists. It will help artists find commercial work, and it will help agencies uncover cutting-edge talent. It's a win-win for everyone.”
Further information on Imperica Connect is available at www.imperica.com/