HCA International, the UK division of HCA Corporation, will be opening 52 Alderley Road, a multi-million private diagnostic, treatment and surgical facility, in Wilmslow next month (June). It will be HCA’s first UK hospital outside London.
every1 has created the brand positioning for 52 Alderley Road, a responsive website, and a range of other materials for internal and external communications. The creative team has also been working with the architects to ensure the completed interiors reflect the brand's aesthetics and messaging.
The agency's Creative Director Marcus Stamps said: "During the branding process we gave consideration to specific sustainable materials and traditional typefaces to update the classic, elegant Harley Street style for the North West.
"The result is a brand strategy that defines how the advanced expertise of the HCA group sits well within Manchester, a city that has an exciting and distinguished medical history, and which embraces innovation."
every1 is continuing to support 52 Alderley Road and has been appointed to provide a range of marketing services to several other HCA International hospitals and clinics throughout the UK.
Previous clients in the health sector have included the Royal Brompton & Harefield NHS Foundation Trust, Liverpool Heart & Chest Hospital NHS Foundation Trust, Lancashire Care NHS Foundation Trust, and the Institute for Cardiovascular Medicine & Science (ICMS).