“The Guavus tool is unique in its ability to take data from different reporting sources and merge this data into a comprehensive view of subscriber behaviour. This approach has reduced the data gathering and analysis lifecycle by 50%,” said a Product Director at the CSP. “Guavus is unique compared to other analytics tool providers in that their tool is designed for petabyte-scale machine-generated data, across multiple reporting channels. User-friendly dashboards provide quick snap shots of key trends and opportunity areas, creating a single source for real-time customer behaviour patterns. BizReflex provides continuous analytics and data mining to quickly make business decisions that will reduce costs, improve the customer experience, and reduce churn.”
With BizReflex, users at the CSP can gather critical intelligence on how customers, peers and prospects interact with the network. Since its deployment, users in the CSP’s wholesale organisation have begun to use BizReflex; to create over 400 reports to support business decisions, such as setting pricing and service assurance levels. Using these insights, it has been able to achieve a better understanding of network utilisation costs, enabling it to offer sound, but highly competitive pricing; which has led to the capture of a market-leading CDN business and over 100 new regional customers.
“With the proliferation of network data from vast numbers of sources, operators are now more than ever before looking for timely insights to make better informed business decisions,” said Manish Goel, CEO Guavus. “Winning this award demonstrates our position as a leading provider of operational intelligence solutions for the telecoms industry, and highlights our experience in enabling operators to harness Big Data to reduce costs and enhance revenue streams.”
Established in 2007, the GTB Innovation Awards celebrate innovative projects in the global telecommunications industry, recognising the work between vendors, operators and wholesale service providers. The winners were announced on Wednesday 14th May 2014 at a ceremony at the Sheraton Park Lane Hotel, London (http://www.sheratonparklane.com/
A full list of the GTB Innovation Awards winners can be found on the GTB website (http://www.globaltelecomsbusiness.com/
Guavus is a big data analytics company ushering in a new class of decisioning applications for service providers and enterprise customers. The company offers an operational intelligence platform integrated with a suite of decisioning applications for network planning and operations, marketing, security and customer care. The world’s most data-intensive companies trust Guavus to help them take strategic advantage of their data assets to grow revenue, improve operating efficiencies and delight customers in new ways. For more information, visit www.guavus.com.