PR Specialist to Champion 4th Industrial Revolution to UK Manufacturers

RAWTENSTALL, U.K. - May 20, 2014 - PRLog -- Manufacturing and technology public relations specialist, Ainsworth Maguire, have been appointed by global shop floor manufacturing management software experts Forcam Gmbh to help them introduce UK manufacturers to the 4th industrial revolution that is driving productivity in European and USA factories. Ainsworth Maguire will be working closely with Forcam in the UK, based in Middlewich, Cheshire and with Forcam HQ in Germany.

“It is great to be involved with Forcam in promoting the next stage of industrial progress, especially being based in the North West – the heart of the first industrial revolution,” explained partner, Kevin Ainsworth.

UK manager for Forcam, Charlie Walker added, “Working with Ainsworth Maguire, we want to get the message to UK manufacturers that the viability of factories in an advanced economy like ours will depend on the competitive advantage that shop floor management software brings at the machine level. In Germany leading auto manufacturers are increasing productivity by up to 25 per cent, implementing Forcam’s Factory Framework software.”

Vincent Post, manager of international marketing and PR for Forcam Gmbh, added, “Factory Framework software is about creating a smart factory – the software monitors key performance indicators of machines, collates and analyses the masses of big data produced and can provide everyone from operators on the shop floor to management teams based anywhere in the world with real time decision making reports. David Cameron, said in a speech given at CeBIT in March: ‘We are on the brink of a new industrial revolution and I want us – the UK and Germany – to lead it’”

“Leading edge is a term sometimes seen as a bit of a cliché in marketing. However, on this occasion, Forcam really are pioneering factory productivity. Their software embraces big data, complex event processing, machine execution systems, in-memory technology, cloud computing, human-machine-interfaces and the internet of things applied to industry. The kind of communication challenge on which Ainsworth Maguire thrives,” concluded Kevin.


More Information

United Kingdom
Kevin Ainsworth, Partner, Ainsworth Maguire, Tel. 01706 221279
E-mail: kevina@ainsmag.co.uk Web: www.ainsmag.co.uk
Ainsworth Maguire, Suite B, 225 Bacup Road, Rawtenstall, BB4 7PA

Charles Walker, UK Account Manager, Tel. 01606 833 837
E-mail: charles.walker@forcam.co.uk Web: www.forcam.co.uk
FORCAM UK, 6.1 Verity Court, Pochin Way, Middlewich, Cheshire, CW12 0GW

Germany
Vincent Post, Manager International Marketing & PR, Tel. +49 (0)7541/39908 – 826
E-mail: Vincent.post@forcam.com Web: www.forcam.com
FORCAM GmbH, Bahnhofplatz 1, D-88045 – Friedrichshafen, Germany

High resolution images are at www.ainsmag.co.uk/fo255/5270fo1a-ainsworth-maguire.htm