XbyMe’s first product Free2Give (www.free2give.com)
Nzo the champion of giving, finds brands to donate for you
Free2Give transforms the giving experience, activating people’s personal networks to do good. A person becomes Free2Give by simply downloading the App onto their computer and soon onto their tablet or phone.
Once they select a participating brand and the cause to benefit, an animated bird - Nzo - hops into the bottom of every new email they write or page they share across social media. One click on Nzo by the message recipient takes them to the brand web page and a donation is automatically made by that brand to the cause on behalf of the Free2Give user.
For the first time, Nzo gives people power to inspire and mobilise their social networks. By letting them swap the latent personal value that they build up in their digital interactions for brand support, people can donate to the causes they care about, every day - all without having to pay for it themselves.
Nzo’s appearance is instantly recognisable as the champion of giving and an immediate opportunity to do good. Causes gain substantially as they receive a valuable new, recurring revenue stream whilst rapidly growing their base of long-term supporters, whilst brands gain valuable engagement.
Improved engagement rates and a strong network effect
When a brand uses Free2Give, they are invited into the consumer’s world and this creates a daily advocacy channel throughout the social circle. Free2Give is showing engagement rates 20 times better than lackluster digital and social marketing channels to improve the brand advertising spend ROI. Brands will also gain from a proven goodwill effect on their sales: 22 per cent of people will switch to brands that support a charity and 37 per cent prefer a brand that makes donations
Free2Give unlocks the social circle without the friction of asking consumers to share personal data and this naturally leads to a strong network effect when Free2Give is deployed.
People already interact across their social circles many times a day with large numbers of friends, family and colleagues through email and other social channels such as Twitter and Facebook. Free2Give simply converts the existing support that brands and causes have built up across all their touch points and boosts it substantially.
Even when beginning with a modest sized base, Free2Give helps its cause and brand partners to quickly build up millions of new connections with people of the same demographic as current consumers and fans.
You give, brands pay
James Robins, CEO of XbyMe, comments: “We are delighted that Red Herring has recognized the potential that XbyMe and the Free2Give proposition represents. For consumers, the Free2Give proposition couldn’t be simpler: you give, brands pay. By subscribing to Free2Give, we have seen people each generating upwards of £2 each month for good causes, all without having to put a hand in their pocket or change their daily behavior.”
“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe XbyMedemonstrates the vision, drive and innovation that define a Red Herring winner.”
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About the Red Herring 100 Awards
Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures from around the world.
The Red Herring Top 100 awards highlight the most exciting startups from Asia, Europe and the Americas. Hundreds of companies from each region are reviewed in a rigorous 3-step process that looks at all aspects of the company.
XbyMe was established by a team of entrepreneurs with extensive experience in the media, charity and technology industries. Its first product - Free2Give - brings together brands, good causes and people together in a new, simple and refreshing way, activating people’s personal networks to become advocates for the brands they like and, at the same time, transforming the giving experience for the benefit of good causes.
 (http://#_ftnref1) Mintel 2012
James Robins CEO
James Robins CEO