Harley-Davidson Dealer Revs Up Event Participation

TROY, Ohio - May 22, 2014 - PRLog -- When email blasts were getting ignored and radio and TV ads were no longer drawing the crowds, Cox’s Northern Tier Harley-Davidson knew it was time for a new strategy. Event marketing plays an important role in building customer loyalty at the motorcycle dealership. But getting the word out to their existing customer base has been a challenge.

The dealership brought on an automated messaging service hoping to boost attendance. The service, One Call Now, has simplified the entire communication process for the dealership and their customers. Cox’s customers can also download a mobile app that organizes communications from the dealership and helps ensure that events make it to their customers’ calendars. The dealership also uses the automated service to simplify service scheduling.

About Cox’s Northern Tier Harley-Davidson

Cox’s Northern Tier Harley-Davidson has been recognized seven times by Harley-Davidson Motor Company as a winner of the Gold Bar and Shield Award. Cox’s earned these prestigious awards based on evaluation of their customer service and satisfaction, motorcycle and related product sales, skilled and knowledgeable staff, facilities, and other operational measures. Only 25 dealerships out of more than 680 nationwide are chosen. For more information, please visit http://www.coxsnortherntierhd.com/.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company heavyweight, custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit www.harley-davidson.com.

About One Call Now

Founded in 2002, One Call Now is America’s largest message notification provider, with 20 percent of American households—55 million Americans—depending on the company for messages that protect, inform, and engage.  For more information, please visit www.onecallnow.com.

One Call Now Media Contact:

Christina Brownlee

Director of Corporate Communications

Christina.Brownlee@onecallnow.com

877-698-3262 ext. 2323 (office)

937-479-9287 (mobile)