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Follow on Google News | Attracting, Developing & Retaining Talent & Leaders In Non-Western CulturesLeading FSTE & FORBES 100 Global Companies to Share Proven and Effective Strategies, Case Studies and Advice
By: Tucana Global Tucana Global, a new and innovative events production company, is responding to senior board member concerns about succeeding in cultural HR transitional projects, and undertook a 6-month viability study to create the conference agenda. After surveying thousands of senior HR professionals, some strongly recurring topics emerged, which can be broadly split into the themes of ‘Recruitment and Branding’ and ‘Talent Development and Retention’. Leading themes to be covered at the event include the creation and customisation of an Employer Brand that is attractive to an employment market in a non-Western, fast-growing economy, as Deutsche Bank and Coca-Cola have done successfully; Barry Swales, Head of Conference Production at Tucana Global commented on the event, “Western companies are increasingly finding that their standard HR practices in the West are ineffective in rapidly-growing economies. It’s been shown that Employer Brands that are effective in the West can backfire spectacularly in the East, so companies are realising that an investment in preparation for areas like this can save an enormous amount over the medium-long term in terms of succession management and attrition rates.” On the other side of the event, topics such as identifying and developing talent in transitory employment environments, building capacity in acquired businesses, local skills development programmes, developing leaders with a global mindset, and introducing Western work practices will all be addressed by companies like Caterpillar, ArcelorMittal, Alfa Laval and Rixos Hotels. Other major themes are designing an Engagement and Retention strategy that is culturally aware, on which ING have done a lot of work recently, with great success, and cross-cultural Leadership Development and the instilling of a global mindset, which Alfa Laval will discuss, along with Kris Wadia, ex-Managing Director of Accenture and acclaimed international Leadership consultant. End
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