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Social Media on a larger extent to their PR activity

According to Associated Chambers of Commerce and Industry of India, the political parties had an advertising budget of approximately Rs.4000-5000 crore with the digital budget being somewhere around 400-500 crore.

 
PRLog - May 19, 2014 - MUMBAI, India -- The 2014 elections have really been the most interesting and different in the history of Indian elections. Apart from the traditional media, the prime ministerial candidates have made use of social media on a larger extent to their PR activity. This means that the usage of social media is not limited to brands and companies, but is also now a part of politics. This was and indeed is a great opportunity for all the PR agencies in India to showcase their talent and creativity.  Since India had a huge number of young first time voters, most of the candidates contesting for the Prime Minister post made use of Social Media to connect with them. According to Associated Chambers of Commerce and Industry of India, the political parties had an advertising budget of approximately Rs4000-5000 crore with the digital budget being somewhere around 400-500 crore.

The 3 Parties i.e. BJP, Congress and AAP, made use of social media to develop connect with the voters. Among them BJP and especially Narendra Modi made an indepth use of Social Media to conduct his online PR. Among all the political kleaders, he has the maximum number of followers on twitter. Had huge number of fan followings on facebook and this was not limited to facebook and twitter but also Google+, hangouts, live streaming of his speeches etc. But to be different from the others, Narendra Modi made use of one more element to connect with his voters and that was 3D Holographic Projection technology. Using this he was present everywhere at the same time. Now that’s what we call leaving no stones unturned to connect with his audiences. Whit this, it showed that Narendra Modi and his social media team had very clear thoughts about:

# His target audience

# He hired IT professionals so that #Namo and #BJP keeps trending all over the country.

Another political party that made use of social media was Arvind Kejriwal’s Aam Aadmi Party (AAP). This party had facebook and twitter campaigns like #internship4AAP, #Donate4cleanpolitics etc. this was a greatw ay of dealing and reaching out to the young first time Indian voters. He also developed the app thunder Clap that was a part of the user’s facebook page and told them to go and vote. On twitter, the party and Arvind Kejriwal had decent followers. Where at one end political parties like BJP and AAP used social media as a part of their online PR strategy, at the other end congress was no where to be seen on these platforms. Being a youth icon, it was very important for him to be on these platforms at least on facebook and more importantly on twitter. But it was veruy late for the party when they had joined these platforms. The PR show was majorly taken away by BJP and AAP candidates. So with this we also understand that timing is very important not only for professional life but also social life. With these examples one this is very clear that online PR has given the Indian PR agencies a great reason to become the be at the top.

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Source:Shirley Cox
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City/Town:Mumbai - Maharashtra - India
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Tags:pr agencies, PR, Indian PR agencies, AdfactorsPR, Top PR agency
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