Previous attendees from Allianz Insurance Plc commented it was ‘a must attend for companies planning their social media strategy’ while attendees from Standard Life Investments said it was ‘hugely beneficial, (and a) great opportunity to get up to speed on social media’.
Key themes under the spotlight include:
Understanding current regulations and new FCA guidelines
Maximising those existing and emerging social platforms that are the best fit for your organisation
Creating engaging and relevant content for both customers and intermediaries/
Improving content and channels strategy, including mobile and videos
Demonstrating ROI and developing a social business model that works
Linking customer experience, social data and innovation
Christophe Langlois, Founder of Visiblebanking.com is just one of the latest additions to the agenda. In his session, Christophe will share his views and offer insights and best practice on how social media is being adopted by the financial services industry worldwide.
He commented ‘very few companies and digital agencies understand how to communicate on social media. Most still struggle to produce the right content, optimised by channel, and fail to connect with the right audiences…plus the sheer volume of unstructured data is a challenge to successfully leverage 'big data', the latest 'Holy Grail' of sales and marketing.’
The two-day event offers digital marketers from across the financial services industry 15 interactive sessions and 2 workshops focussed on harnessing the power of social media. Delegates will be advised on developing effective social media plans that improve engagement levels, deliver efficient and cost-effective customer service and achieve stronger business performance.
Other speaker highlights include presentations from Nationwide, LinkedIn, Twitter, RSA, Allianz Insurance, Barclays, Standard Life, Post Office, CME Group, Lloyds of London, Visible Banking, LV and Nucleus Financial Group to name just a few.
A selected number of tickets are available until 16th May at the early bird rate. Further information and the full event programme can be found at www.marketingmagazine.co.uk/
or by calling +44 (0) 20 8267 4011.
Notes to editors
For all press enquiries or to schedule an interview with any of our speakers please contact sarah.lobrot@
About Haymarket Media Group
Haymarket Media Group creates award-winning specialist content for international audiences.
The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across print, digital, mobile and live media.
Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.
Haymarket’s brands include Stuff, FourFourTwo, What Car?, Pistonheads, Campaign, PRWeek, MyCME and Finance Asia.
More information can be found at www.haymarket.com