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Inbox America presents its retail banking customer centric-vision & Reflex CVM to Virginia Bankers

Inbox unveiled its vision of data-driven banking marketing and behavioral customer segmentation and its new version of REFLEX CVM ® in front of an engaged audience of VBA's retail banking executives.

Reflex CVM - Retail banking solution
PRLog - May 17, 2014 - GLEN ALLEN, Va. -- According to Yoni Elmalem, CEO of Inbox America, “Community banks’s customer-proximity” –a long-time market differentiator–is currently facing the increasing pressure of large banks’ massive marketing resources. This stresses the necessity to respond by truly interacting with customers, in real-time, and with automated data-driven marketing: Inbox’s REFLEX-CVM® helps community banks to achieve this.

REFLEX-CVM® is changing the way Community banks think about Customer Relationship: thanks to its customer accounts monitoring features, REFLEX-CVM® enables proactive customer engagement and improved customer service.

REFLEX-CVM® is a customer value management solution, made by bankers for bankers. Banks can improve, supplement or replace their existing CRM systems (which, too often, lack essential dimensions of customer knowledge such as personal info, bank use, profitability, preferences, social media activity) with REFLEX-CVM®.

REFLEX-CVM® equips large banks in 10 different countries and empowers 24/7 more than 15 000 customer sales representatives serving more than 10 million customers. Since REFLEX-CVM® is in the cloud, it is easy, quick and cost-efficient to implement.

“Our customers had complains about their former “CRM” which were, too often, “empty boxes”, “failing” or “non-actionable”. That’s why Inbox empowers community banks with new data-analytics that combines several data sources (internal, external, social-media) to meet clients’ ever-changing expectations”, said Elmalem.

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About Inbox America

Inbox is a global consulting firm that specializes in marketing and predictive analytics to provide customized solutions for data-intensive organizations. Inbox employs marketing and research professionals to design solutions to advise both private and public sector clients on how to meet the complex changing needs of their customers.

Press contact:   inbox-america@inbox-group.com  |
 @inbox_america (https://twitter.com/inbox_america)


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Source:Inbox America
Location:Glen Allen - Virginia - United States
Industry:Banking, Business
Tags:inbox, vba, virginia, bank, yoni elmalem
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