The first partnership, with one of the world’s largest multinational semiconductor chip makers, is already currently underway. NOP Global has been tasked with ensuring a high standard of brand merchandising is achieved as well as to win a greater share of visibility for the brand in stores in the Philippines. NOP Global will also be responsible for ad hoc Point of Sale Merchandising production for this partner.
The second partnership is with a California based multinational corporation producing consumer electronics, software and personal computers. The project is scheduled to begin in June 2014 in Indonesia. NOP Global will be conducting store exit interviews on behalf of the brand to learn more about factors impacting consumer behaviour and choices while in stores.
NOP Global will be leveraging its extensive experience and close relationships with electronics stores in these two countries to help its new partners achieve their field marketing objectives for 2014/2015.