In Focus Brands Acquires Saratoga Springs Direct Marketing Firm

SARATOGA SPRINGS, N.Y. - May 15, 2014 - PRLog -- Robert Manasier of In Focus Brands (IFB) (www.infocusbrands.com) today announced the purchase of local direct marketing firm, Direct Response Marketing Institute (DRMI) (www.directresponsemarketinginstitute.com). This purchase adds to In Focus Brands’ growing presence in the Upstate NY local entrepreneur, startup, incubator and accelerator movements which also strengthens their growing local resources for their future, in-progress Saratoga Springs Accelerator.

Cheryl Paulsen, principal at DRMI, states: “We’re thrilled to join In Focus Brands.  Together we will be leveraging the power of an international branding agency with in-the- trenches, small business direct response marketing that will have a positive impact on our Capital Region businesses. The synergy of In Focus Brands and Direct Response Marketing Institute represents an opportunity to support our mutual mission to see more Main Street businesses thrive.”

As IFB builds out their new incubator systems to align and further their acceleration focus, the online resources and libraries for any business, but especially small business, were key to their decision. Robert Manasier has been quoted: “In Focus Brands has always been known as an accelerator but our recent experiences in incubating new/small companies has proven that a new process is needed to progress and to sustain these vital pieces to our economy. IFB is putting a team together to tackle this need, DRMI is a key to our virtual resourcing initiative which will allow us to pivot even faster for our clients. It will also give us additional deployable assets in the field as we strategically and operationally execute.”

Paulsen adds, “After working with Bob and his team on a number of events, projects and consults this year, their ability to incubate and rebrand one of my clients really said that we needed to be part of this firm’s future. The integrity and vision Bob has at In Focus Brands is completely in line with our strategic focus of helping entrepreneurs build profitable, successful and sustainable businesses.  We both live that mission and know that small business is the backbone of our economy.”

In keeping with In Focus Brands’ objectives of bringing their “creatively practical” solutions to business owners, ideas, entrepreneurs and leaders, In Focus Brands will be announcing a number of local funding programs through their DRMI buildout plus a number of company-wide moves to enhance and to support the local small business landscape.

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In Focus Brands is a branded consultancy and operational agency that focus on CREATIVELY PRACTICAL solutions-Ideas to Action; Action to Revenue. As branded business development experts, they have created, resurrected and/or managed over 92 diverse businesses in over 10 industries. Their unique branded business model approach significantly enhances the potential opportunities and business development for our clients. Our integrated storylines lead to a non-confrontational sales environment with trust and comfort at the core of the dealings. Acceleration is the result. (www.infocusbrands.com)

Direct Response Marketing Institute is a total business solution that transforms small businesses using direct response advertising, marketing and sales systems.  We consult on and teach better marketing by focusing on three things that make up our marketing triangle: the right message, the right markets and the right media. We show entrepreneurs, small business owners and sales managers how to increase revenue, find hidden opportunities, add streams of income and create smarter, more automated marketing.  We are now using online learning as well as live events and seminars to provide our education.  Our goal for the future is to greatly expand our marketing services, online learning, masterminds and coaching programs to help more Main Street businesses thrive.