Urethane Innovators Launches Fresh Website

May 15, 2014 - PRLog -- URETHANE INNOVATORS CELEBRATES THE LAUNCHING OF NEW WEBSITE. UNVEILS NEW LOGO AND BRAND.

New Bern NC. – In what can only be described as a stunning departure from their previous brand and website, Urethane Innovators today unveiled their new website www.urethaneusa.com along with their new logo. Director of Marketing & Business Development Craig Mathews shared that “the new website is much cleaner, open and inviting than the prior one, and it is much easier to read and navigate.”

Added to the website is the first look at the new logo for Urethane Innovators. The logo is the first new logo for Urethane Innovators in almost 20 years, and the design work fell to Kristie Baldwin of Kristie Baldwin Design (Orland Park, IL). Baldwin stated “They wanted a trend right logo that conveyed both the technical nature of their work, but also reflected the human element of their urethane craftsmen.” Mathews praised Baldwin’s work on the logo “She delivered exactly what we needed, and the logo allows us to express our company’s energy and creativity in a much more contemporary fashion.”

President Bob Liland said “The most important thing is that the new site communicates our brand much more effectively. That Urethane Innovators is a company that partners with their customers, and works closely with them to build success.”

Industry reaction was positive with NC web consultant, Jerry Stuber, of NRG stating “This is an incredible website, maybe one of the best designs I have seen. I applaud Urethane Innovators for taking such a bold step.”

Urethane Innovators is a leader in the specialty cast urethane products industry. They provide urethane coated rollers, bearings, dunnage, wheels, belts and gears as well as custom prototyping. As an ISO 9000 certified company, they boast a 99% customer satisfaction rating and a 98.5% on time delivery rate.

Additional Information may be found at www.urethaneusa.com or by contacting Craig Mathews at cmathews@urethaneusa.com 800-545-2630.

Craig Mathews
Urethane Innovators
403 Industrial Drive
New Bern, NC 28562