Vision expert, Russell D. Hamer Ph.D. says:
“Infants reflexively prefer to look at high-contrast edges and patterns. Large black and white patterns present the highest possible contrast to the eye and thus are the most visible and attractive to babies.”
The Baby Contrast iPad app has been developed by BabyBabel who are specialists in infant cognition and development. Baby Contrast has 15 different animations that are optimised for the different stages of babies' visual development to stimulate and entertain babies through their most visually formative months.
New mother, Olivia Adams says of Baby Contrast:
“The app is fantastic, it really keeps my 4-month old entertained - I've added it to my armoury of things to do during the day.”
BabyBabel founder, Mark Rushworth says:
“My wife and I recently had our first child and I felt that there weren't any other apps on the market that really tracked the development stages of babies' vision, so I created Baby Contrast to help parents understand the stages that a baby goes through. The fun thing about it is that the babies really love the animations and are kept amused for ages.”
Parents can find out more information about the science behind Baby Contrast on the website: http://www.babybabel.co.uk, or by contacting firstname.lastname@example.org.