As you can see this site is not dedicated to the companies that spend millions on ads and optimization, its dedicated to smaller companies and individuals. Therefor I am aware that for a smaller business the main interest is to spend less and get more!
Starting from equipment , tools, advertising, rent and including SEO.
So let’s cut to the chase and talk about keywords and what to choose to spend less on optimization.
Many say that keywords are no longer important, and I keep hearing this for a few years, but I keep seeing better results for a website with good keyword optimization than a site with no keywords
Main thing I want to point here USE KEYWORDS, its not gonna hurt!!
You need to do a good research of what your site needs, has to offer, and what is the competition using and there are many tools for that, like google adwords keyword research, free keyword suggestion (http://seoforten.com/
If you choose the free options, here is what you need to know:
Consider using long tail keywords (phrases) instead of 1 word keywords,
Using only 1-2 words like keyword, it will generalize your site, making it available for wider audience, but unrelated, you need to get results for a targeted area, and from targeted people
If the site is new or you are not willing to invest 10s of thousands on keyword optimization, you have to have in mind that the search results for one word keywords are usually taken by 10-15 years old websites, or websites who spend thousands of dollars to be on the first page and there is virtually impossible to compete with such websites.
Your interest is to spend less, and get visitors from smaller niches, wich in SEO are the “long tail keywords” for this you are going to need keyword research,like the one I telling above..Read All: http://seoforten.com/