Tata Elxsi launches its new global design studio in London, opens new market opportunities

LONDON - May 15, 2014 - PRLog -- Tata Elxsi, India’s leading design company,  announced the launch of its new design studio in central London.  The London design studio will help the company enhance its global footprint, access and serve new markets and broaden its talent base.

The London design studio will leverage local design talent and serve customers in the UK, central Europe and Scandinavia. It will also enable access to new customers apart from enhancing relationships and project execution with existing customers.

To celebrate the launch of the new design studio, a gala event was held at St. James’ Court – A Taj Hotel, London on May 12. The theme for the event was ‘Humanizing Technology – Irresistible products and experiences for a world in transition’. Esteemed speakers included – Professor James Woudhuysen – Prof. Forecasting & Innovation, School of Design, De Montfort University, UK, Sir John Sorrell – Chairman, London Design Festival & Co- Chair, The Sorrell Foundation, David Landsman OBE – Executive Director, Tata UK and Nick Talbot – Global Design Head, Tata Elxsi. The event was well attended by senior decision-makers from across industries including key customers of Tata Elxsi, media, representatives from leading design institutions and the government.

Madhukar Dev, Managing Director, Tata Elxsi said, “Products and Services of the future will be driven by technology, and design has a key role in simplifying and enhancing the experience for users. Tata Elxsi is uniquely positioned with its technology and design capabilities to help clients deliver irresistible products and experiences. We are pleased to launch our new design studio in Central London – which is the hub for design. This studio will bring us closer to our customers in the UK and Europe market.”

Said Nick Talbot – Global Design Head, Tata Elxsi, “This studio will help us better understand and address local consumer preferences and needs through design, and serve our customers more efficiently.”

Headquartered in Bangalore, Tata Elxsi has operations across the world, including North America, Western Europe, Asia Pacific, the Middle East and India. The launch of the London design studio is a significant step towards building a truly global design footprint.

About Tata Elxsi

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

A part of the $ 100 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.