On April 30th, 2014, the submission window for the most important industry competition in culture management, marketing and investment opens. The competition is open to cultural organisations and investors from all over Europe for the first time in 2014. Private and public cultural institutions, culture promoting businesses and foundations, media companies and publishing houses, and city and tourism associations have until August 15th to make their submissions into any of the seven award categories. From these submissions, the Cultural Brand Awards will be chosen and handed out at the ‘Night of Cultural Brands’ gala award ceremony, in front of 1,000 guests from business, culture, media and politics. More details on participation are to be found at www.kulturmarken.de.
A 27-person jury of experts from business, culture, media and science, under the auspice of Prof. Dr. Oliver Scheytt, President of the Cultural-Political Society, will select the prize-winners, honouring them with an AURICA sculpture as a prize – a sculpture symbolizing the attractiveness and openness of the European culture market, as well as epitomizing the valuable communication work of European cultural organisations and the fantastic engagement of European culture investors.
The competition is to be separated into the following categories:
- European Cultural Brand of the Year
- European Cultural Tourism Region of the Year
- European Take-off Brand of the Year
- European Cultural Investor of the Year
- European Educational Program of the Year
- European Cultural Manager of the Year
- City Brand of the Year (in the German-speaking region)
Among the deciding criteria for the jury will be innovative brand leadership strategies, professional brand management and city marketing, excellent communication work in culture management or lasting investments in cultural projects. On October 1st at 11.00am there will be a press conference in Soho House in Berlin, where the final nominations for the Cultural Brand Awards will be announced.
The Cultural Brand Awards are the highlight of the CultureInvest Congress in Berlin. On October 30th and 31st, in the publishing rooms of the Tagesspiegel, the industry summit for cultural organisations and investors offers an excellent knowledge pool and networking platform with over 100 noteworthy consultants and 40 parallel forums from culture, business, media and politics from all over Europe.
The organiser of the Cultural Brand Awards is Causales – Cultural Marketing and Sponsorship Ltd. The Cultural Brand Award is sponsored by premium partners BMW, The Tagesspiegel and arte Magazine, as well as category partners SPIE, Arts Management Network, The German Association of Town and City Marketing (BCSD), SURPRICE Hotels and more than 20 media and event partners.
Press contact: Causales – Cultural Marketing and Sponsorship Ltd.
CEO Hans-Conrad Walter, Bötzowstraß
Further information and pictures can be found at www.kulturmarken.de and www.kulturinvest.de