Consumers and an advisory jury of twelve experts partnered with Ernst & Young and picked ALNO along with other leading German brands this year in the course of a complex assessment procedure. As Germany’s second largest, and Europe’s fourth largest kitchen manufacturer, the “Brand of the Century” distinction further underscores Alno’s position as one of the world’s leading companies.
Alno’s kitchens and craftsmanship stand for the highest quality, sensible innovations, and prize-winning design, “Made in Germany. This award is intended to show great accomplishments that companies are able to achieve in their line of business around the globe. The defining characteristic of the Alno business model is being able to serve the widest range of target groups in all segments with its diversified brand portfolio.
As the brand landscape is constantly changing, Alno has managed to keep up. Alno’s reputation is also demonstrated by awards including, “Top National Employer 2013,” “Best Marketing Company” in 2011 and “Superbrands”
With its new company slogan, “ALNO: Now That’s a Kitchen,” Alno’s aim is to reflect the performance of a long-standing brand as a bright beacon in a complex kitchen arena. Alno kitchens themselves also last a lifetime when cared for and can stand up to wear and tear. Every Alno kitchen is inspected and subjected to endurance trials; testing for bending strength, and load, for example.
Other German brands that were selected for the Brands of the Century award include top companies such as, Adidas, Johnson and Johnson, Miele, and Siemens. The Alno brand has come to embody an exclusive position for high quality and good value in the kitchen and cabinet furniture market.
ALNO AG is one of the leading kitchen furniture manufacturers in Germany and is fourth in manufacturing in Europe. The company employs more than 1,845 people worldwide and has major factories in Enger, Brilon and Coswig. In addition to the four production sites in Germany, it has three subsidiaries in other countries. ALNO AG has production site in Dubai, UAE, which was established in 2005. This makes ALNO AG the first kitchen manufacturer in Europe to have a production facility in the Middle East specifically for local market requirements. ALNO AG also has co-operations with 6,000 sales partners in 64 countries. With an annual turnover of approximately 446 million Euros in 2012, ALNO AG is Germany’s second largest and Europe’s fourth largest kitchen manufacturer. Surveys have confirmed that ALNO AG is the most well-known furniture brand in Germany.