“Barry is a master of marketing strategy with an outstanding track record of developing smart, high-performance advertising programs that succeed for retailers and their agencies,” remarked Mark Hawley, co-founder and Chief Executive Officer of NDX. “He understands publishing thoroughly and he understands the challenges and opportunities in the pre-print and FSI communications channel. He will bring our clients and our company a wealth of marketing experience and insight,” Hawley continued.
Haselden most recently served as Vice President of Media Services for Valassis Communications, Inc., a leading media delivery company that sets standards for pre-print marketing and integration with digital media, reaching 100 million households weekly across multi-media channels. He led efforts for media strategy and positioning, quality and efficiency initiatives and consulted with senior leaders at the largest retail and agency clients. Prior to his six year stint at Valassis, Haselden served in multiple capacities over a 28-year career with Tribune Company including Senior Vice President of National Retail Sales for Tribune Media Net and Vice President of Corporate Retail Sales for Tribune Publishing.
“Joining NDX is a wonderful and logical next step for me,” noted Haselden. “NDX is a high energy, growth-oriented company with a great value proposition for retailers and agencies. I’m excited to help build the brand and support business development through strong marketing programs,” he added.
Haselden has served on industry and association boards, committees and conference panels including the Alliance of Audited Media, the Newspaper Association of America, the Newspaper National Network and as a member of the NDX Executive Advisory Board. He has a B.S. in Psychology from La Salle University and has studied management and political science while attending the University of South Carolina and the University of Central Florida.
NDX is an advertising technology and services company. The company provides the leading data management platform for the publishing industry in North America. NDX provides a variety of demand-side ad-tech solutions to publishers, retailers, agencies and other marketers of consumer goods and services. The NDX technology platform includes a proprietary database, Source, which maintains current, reliable audience data for more than 100 million households. NDX Studio and Snapshot are robust data management tools for publishers and advertisers used to evaluate and manage their targeted media placements. NDX is headquartered in Chesterfield, MO with operations based in Chicago. Visit us at www.NDXus.com to learn more.