Home run for Mississauga Halton CCAC’s Covering All the Bases campaign

ETOBICOKE, Ontario - May 14, 2014 - PRLog -- Etobicoke, ON – The Mississauga Halton CCAC has won two Gold Hermes Creative Awards, one for the “Covering All the Bases Playbook” and a second for the “Covering All the Bases Internal Communications Campaign” in support of our review by Accreditation Canada.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. This year, there were more than 5,500 entries of which only 21 per cent were honoured with a gold award.

“We are honoured and pleased to accept these awards for this inspirational and innovative campaign,” says Caroline Brereton, CEO, Mississauga Halton CCAC. “Covering All the Bases demonstrates a high standard of excellence and serves as a benchmark for the industry.”

Entries for the Hermes Awards come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.

Ms. Brereton explains, “Our campaign contributed to the evidence of care we provide patients and families and helped us earn Exemplary Status – 100 per cent from Accreditation Canada.”

“Covering All the Bases” internal campaign offered fun baseball themed activities that lifted staff above the daily routine to conquer the challenge of achieving exemplary status of Accreditation. “The Playbook” was an innovative resource provided to all staff that outlined practical tips and information about priority processes and standards and gave sample questions and answers.

About Mississauga Halton CCAC

The Mississauga Halton CCAC coordinates in-home and community support services, information and referral, and long-term care placement. It is funded by

the Ministry of Health and Long-Term Care and serves a population of more than one-million residents in the communities of South Etobicoke, Mississauga, Oakville, Halton Hills and Milton. The Mississauga Halton CCAC is funded through the Mississauga Halton Local Health Integration Network.

About Hermes

Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of thousands of marketing, communication, advertising, public relations, media production and free-lance professionals. Judging is based on exceeding talent and high standards of excellence in work from companies and individuals and will serve as a benchmark for the industry.

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Media Contact:

Media Contact:

Bobbi Greenberg

Manager, Media and Public Relations

Mississauga Halton CCAC

416-780-7909

1-877-336-9090 x 7909

roberta.greenberg@mh.ccac-ont.ca