With the recent European expansion reflecting DFMi’s plans for growth, the company’s new rebranding strategy also represents a cultural shift within the organization. After changing its name from D & F Marketing, Inc. last year, this rebrand represents an important step in the company’s transition to reflect its changing culture, including a diverse, younger generation sales team who will help lead the charge on the company’s future endeavors.
Highlighted by its new logo, a new tagline of “serving the world since 1987,” redesigned website, fresh communication materials and a new print ad campaign in leading trade publications Onboard Hospitality and PAX International, DFMi’s rebranding campaign emphasizes the organization’
“After 27 years of building DFMi and securing our place as an industry leader, our new company brand represents our ongoing commitment to providing outstanding service and offerings to our global customer base,” said Graham Felton, CEO of DFMi. “WTCE was an outstanding platform to showcase our new brand and we’re thrilled with the response from both our existing and future customers. We look forward to an exciting road ahead as we take our business to the next level.”
To view DFMi’s new company brand, including its logo and full page ads, click here: http://dfminc.biz
DFMi, formerly known as D&F Marketing, Inc., is a premier specialty sales and marketing company focusing on the travel and transportation industry. The company provides a range of food, beverages, customer care and In Flight service items to its expanding global customer base.