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DFMi Rebrands Company to Usher in New Era of Company Growth and Global Expansion


 
 
DFMI-logo-4c smaller (4)
DFMI-logo-4c smaller (4)
PRLog - May 14, 2014 - ATLANTA, MAY 14, 2014: DFMi, a premier sales and marketing company that specializes in the travel and transportation industry, announced today its ongoing rebranding strategy to align the organization’s image with its emerging global strategy. As it launched its new corporate brand at the renowned World Travel Catering Expo in Hamburg, Germany last month, DFMi also officially rejoined the European market, marking the first time since 2010 that the company is making its extensive list of quality products available outside of North America.

With the recent European expansion reflecting DFMi’s plans for growth, the company’s new rebranding strategy also represents a cultural shift within the organization.  After changing its name from D & F Marketing, Inc. last year, this rebrand represents an important step in the company’s transition to reflect its changing culture, including a diverse, younger generation sales team who will help lead the charge on the company’s future endeavors.

Highlighted by its new logo, a new tagline of “serving the world since 1987,” redesigned website, fresh communication materials and a new print ad campaign in leading trade publications Onboard Hospitality and PAX International, DFMi’s rebranding campaign emphasizes the organization’s 27-year history while incorporating a modern feel. With expectations to grow upon its already impressive product and service line, DFMi is well positioned to offer its global base of clients an even more comprehensive offering of food, beverages, customer care, and amenity products at competitive prices.

“After 27 years of building DFMi and securing our place as an industry leader, our new company brand represents our ongoing commitment to providing outstanding service and offerings to our global customer base,” said Graham Felton, CEO of DFMi. “WTCE was an outstanding platform to showcase our new brand and we’re thrilled with the response from both our existing and future customers.  We look forward to an exciting road ahead as we take our business to the next level.”

To view DFMi’s new company brand, including its logo and full page ads, click here: http://dfminc.biz

About DFMi

DFMi, formerly known as D&F Marketing, Inc., is a premier specialty sales and marketing company focusing on the travel and transportation industry. The company provides a range of food, beverages, customer care and In Flight service items to its expanding global customer base.


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Source:DFMi
Industry:Food, Transportation
Tags:foodservice, airline, transportation, sales marketing
Shortcut:prlog.org/12323287
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