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Al Hilal Bank part of inaugural UAEFA President’s Cup ‘Trophy Tour’

Social media campaign to heighten public excitement over finals

 
PRLog - May 13, 2014 - May 13, 2014

Al Hilal Bank, the progressive Islamic bank, has announced that its Mall Branch at the Corniche in Abu Dhabi will be one of the stop-offs of the UAE Football Association (UAEFA) President’s Cup’s prestigious Trophy Tour this year. The tour aims to heighten the excitement over the upcoming conclusion of the 2013-2014 season of the historic tournament, which Al Hilal Bank is supporting for the sixth consecutive year.

The first season of the UAEFA President’s Cup was from 1974 to 1975. This year’s edition will include a special Trophy Tour which will bring the tournament Trophy to 11 selected sites across the country. The trophy will be at the center of an interactive zone where fans can have their faces painted, have their pictures taken with the trophy, play games, or just watch some recorded football highlights, among other exciting activities.

The Al Hilal Bank stopover will take place on May 15, 2014 from 10am to 3pm, just three days before clubs Al Ain and Al Ahli face off for the finals on May 18, 2014 at Zayed Sports City in Abu Dhabi.

The bank is organizing its own activities and events on social media such as highlighting the history of the President’s Cup and providing fans with on-the-spot updates about the tournament finals. Social Media contests will also be held before and during the final game that will give away prizes worth AED 100,000 to lucky followers. These will increase public interest in the prestigious Cup and drum up excitement over the final game. Al Hilal Bank will also decorate its branches on the lead-up to the finals and help beautify the Zayed Sports City stadium for the deciding match.

“Al Hilal Bank’s all-out support has been instrumental to the success of the tournament, which is why we included one of its major branches in our inaugural Trophy Tour this year. We thank Al Hilal for being behind the President’s Cup all these years and hope that it will continue with this partnership in order to serve the UAE’s avid football fans,” concluded Yousuf Yaqoob Al-Serkal, President, UAE Football Association.

“The UAEFA President’s Cup, the most prestigious trophy in the UAE, represents this country’s love for football and the virtues of fair play, competition, national pride and physical fitness that the sport inspires. It is thus truly an honor to have our Mall Branch selected as part of the Trophy Tour this year. We look forward to officially sponsoring the tournament for more years to come to help spread its messages of excellence in sports and national unity,” said Mohammed Jamil Berro, Group CEO, Al Hilal Bank.

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