In addition, Audi has been named the title sponsor of the Club’s China Coast Race Week 2014-2015, including the annual China Coast Regatta, the inaugural Hong Kong Kettle, the Hong Kong to Hainan Race (2014) and the Hong Kong to Vietnam Race (2015).
This agreement is not only consistent with Audi’s involvement with other sailing clubs in Europe as well as a host of major sailing events around the world, including Audi Hamilton Island Week (Australia) and Audi Kiel Week (Germany), but it is also a strong indication of their involvement with the associated lifestyle and demographic group.
Reinhold Carl, Managing Director, Audi Hong Kong said, "We are delighted to celebrate this partnership with The Royal Hong Kong Yacht Club, even more so since Audi is the first automobile brand to have this exclusive privilege to become the Club’s Official Automobile. Yacht racing is a sport rich in history and requires sophisticated design and craftsmanship, resonating with Audi's long-term commitment to excellence in design and technology. We look forward to the mutual benefits that are no doubt to arise through such collaboration by providing a hub for both amateur and professional sailing enthusiasts, and to share with them Audi’s brand values – "progressive, sophisticated, sporty” while working hand-in-hand with RHKYC to enhance recognition of some of the most renowned races in Asia Pacific through title sponsorship.”
Mark Bovaird, General Manager at the Royal Hong Kong Yacht Club stated, “Our new relationship with Audi, as the Club’s Official Automobile, is a landmark agreement for the Club with another major player in sailing sponsorship worldwide, and complements our Official Timepiece agreement with Rolex. Audi has a fantastic range of vehicles to suit everyone, just as it is in sailing where we have small sail training dinghies all the way through to large, high performance offshore racing boats. Not only will our members benefit from this new partnership with Audi, but we are also looking forward to contributing to the growing success story for this brand in Hong Kong.”
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About Royal Hong Kong Yacht Club
Royal Hong Kong Yacht Club (RHKYC) is one of the oldest sports clubs in Hong Kong and is proud of its rich, colourful history, which stretches back over 160 years of social and competitive sailing and rowing. RHKYC organises a full calendar of local and international racing for both keel boats and dinghies, ranging from round-the-cans to Category 1 offshore races. The Club also provides sailing courses for members and non-members at various levels to nurture the development of sailing. For more information on the Royal Hong Kong Yacht Club please visit www.rhkyc.org.hk.
About Audi Hong Kong
Audi Hong Kong officially started its operation in 2013 for the Audi brand and the import business of Audi automobiles in Hong Kong and Macau, with brand marketing as its first and foremost responsibility. The wholly-owned sales office emphasized Audi Group’s dedication to this growing market and the company’s vision to become the leading premium automobile brand. Audi Hong Kong achieved record first half-year results in 2013, delivering more than 40 percent year-on-year increase with 1,922 cars sold – one of the strongest performances among the markets worldwide after its official inauguration. Best-selling models included A5 Sportback, A4 and Q3, underlining Audi’s values as a progressive, sophisticated and sporty premium brand.
The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany)