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Follow on Google News | Weather Unlocked Launches Pioneering Weather Trigger Service for Digital Advertising IndustryWeather Unlocked today announced the release of WeatherTrigger – a weather targeting service for the digital marketing and advertising industry.
By: Weather Unlocked WeatherTrigger is a unique proposition because of its flexibility. Unlike other products, it can be integrated into practically any application, such as a marketing automation suite, an ad server, or a Demand Side Platforms (DSP). It works across multiple channels including web, mobile, digital TV, and digital Out of Home displays (DOOH). WeatherTrigger is completely free to integrate and to start using. WeatherTrigger is a powerful tool because it can be used to target consumers whose weather conditions resonate with the product or brand message. This makes the marketing message more meaningful and more impactful, resulting in better campaign performance. Weather-driven marketing is highly effective because weather profoundly affects consumer behaviour and drives purchase decisions for a huge range of goods - including food and drinks, pharmaceuticals, household and garden appliances, fashion apparel, insurance, and even cars. “WeatherTrigger can significantly improve campaign results; enhancing engagement, improving brand recall, and accelerating conversions” John Armstrong, Product Director of Weather Unlocked stated "We are excited to be bringing WeatherTrigger to market. The service provides a flexible solution to integrate weather into marketing messages. Whatever the channel WeatherTrigger can significantly increase campaign ROI. Marketing managers will be happy." About Weather Unlocked Weather Unlocked bring together vast expertise and premium weather data to create pioneering weather API services aimed at advertisers, businesses and developers. Our flagship service is WeatherTrigger (http://www.weatherunlocked.com/ End
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