Crowd funding is giving Steve, a St. Louis native, the opportunity to reach out directly to his grassroots following, a following that has fueled his creative endeavors for over two decades. Fans, customers and supporters of the Tower Grove neighborhood will be asked to support Steve’s Hot Dogs by making financial contributions that will cover the final expansion costs such as paint, flooring, appliances, and a new kitchen. Giving levels will begin at $10 and continue up to $5,000, with each level associated with a specific perk. Perks range from free hot dogs and merchandise to a house concert given by Steve Ewing.
This unique campaign will have strong digital and social media components. The crowd funding campaign will kick off at a crowd funding panel event hosted by the St. Louis Social Media Club at Perennial Artisan Ales on June 3. Tickets are available at http://stevestowergrove.eventbrite.com This kick off serves as the perfect opportunity for Steve to turn his dedicated fans and customers in to to digital ambassadors. The restaurant will make social media “Ambassador Kits” available to supporters as early as May 23rd through StevesHotDogsSTL.com and http://www.Facebook.com/
One of the most exciting aspects of Steve’s expansion efforts is his partnership with the Tick Tock Tavern. Steve will continue to serve his unique brand of gourmet hot dogs while the newly re-opened Tick Tock Tavern will serve local craft beers, Anheuser-Busch products, wine, cocktails, and a small food menu. Steve and his partners, Fred Hessel, executive director of the Carondelet Community Betterment Federation, Thomas Crown, a St. Louis writer, and Steven Fitzpatrick Smith, owner of The Royale, will operate under the restaurant and adjacent bar model, which has seen success in St. Louis. Steve hopes that later hours and more space at the second location will serve families and the dinner crowd in a greater way. High customer demand and space limitations are consistent issues at the restaurant’s first location and he is excited for the opportunity to serve more people for longer hours each day. Steve and his Tick Tock Tavern partners believe that the combination of his critically acclaimed gourmet hot dogs (named “Best Hot Dog in St. Louis” by the Riverfront Times) and the reopening of a beloved St. Louis bar will be an irresistible offer for new and returning customers.
The heart of the campaign is the city of St. Louis and the Tower Grove East neighborhood. “St. Louis has been good to me and my band,” said Steve. He views his expansion effort as an investment in the Tower Grove East neighborhood, its families, and its culture. “I want this new restaurant to be a rallying point for families. The family and neighborhood factors are very important to me. I hope that we can benefit Tower Grove East and its families as much as they will benefit the new restaurant.”
Always the showman, Ewing will close the campaign on July 5th in tandem with The Urge’s much-anticipated concert with 311 and The Wailers as part of 105.7 The Point’s Big Summer Show concert series at Verizon Wireless Amphitheater. The concert will mark the end of the campaign, and will fittingly end with fireworks. For tickets, visit http://www.LiveNation.com.
About Steve’s Hot Dogs on the Hill
Founded in 2011, Steve’s Hot Dogs on the Hill began as an idea to provide fans of Steve’s band, the Urge, with a post-show hot dog cart. It quickly developed in to a restaurant that is now open all year. Using only the finest of local ingredients, Steve’s Hot Dogs offer a wide variety of gourmet hot dogs, sausages, soups, chili, and Italian beef. The restaurant offers indoor and outdoor dining spaces as well as delivery. For more information, visit http://www.steveshotdogsstl.com.