The 360-degree fully integrated campaign includes an omni-channel approach with general market, African-American and Hispanic on-air and retail executions, as well as print, digital, web, experiential and social elements that span across Jeep brand social media platforms, including Facebook, Twitter, Instagram and YouTube. The campaign centers around the Jeep brand’s 2014 Altitude Editions, which showcase open-air freedom, bold style and a new spirit of adventure as the “official vehicles of summer.”
Here's The First of Four Commercials in This Summer Long Mult- Media Marketing Campiagn... 'Call Of Summer' featuring music by Michael Jackson.....
The campaign tipped off on-air (May 8) during NBA playoff games with four new 30-second television commercials, two featuring USA Basketball point guard Kyrie Irving (2014 All-Star), and all four introducing the just released song (“Love Never Felt So Good”) from the upcoming Michael Jackson XSCAPE album from Epic Records, which will be available in stores everywhere May 13.
“This is a unique collaboration with Epic records and L.A. Reid, and the USA Basketball Team – together we are creating a new definition of summer,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “‘Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch – the same way people feel when they are driving Jeep vehicles. It evokes open-air, fun, freedom – you just can’t help but picture yourself behind the wheel with the unlimited possibilities of summer.”
“We’re extremely pleased to expand our partnership with Jeep,” said Jim Tooley, USA Basketball CEO. “USA Basketball and Jeep are a great fit as both organizations’
Consumers can get in on the game Thurs., May 22 through Mon., Sept. 1, by accessing custom content across the Jeep brand’s summer campaign microsite www.jeep.com/
In addition, the Jeep brand will continue its support of the USO (United Service Organization)
Experiential efforts will further expand the campaign and support brand partnerships with USAB (and many others through media). Starting in July, consumers will be able to take part in the Jeep brand “All Things Summer” experience during events to be held in Las Vegas, Chicago, Los Angeles and New York. Through engagement highlighting the 2014 Altitude Edition vehicles and supported by music and sports platforms, the experience will amplify the Jeep brand’s epic summer season while showcasing products and technology.
More to Come w/ Advertising & Marketing Events including Scheduled USA Basketball Tournaments and Fan Participation Super Events....
The campaign was created in partnership with Global Hue.
About “Love Never Felt So Good”/XSCAPE:
“Love Never Felt So Good” was written and originally recorded and produced by Michael Jackson and Paul Anka in 1983, around the time they recorded “This Is It.” Produced by John McClain, co-executor of the Estate of Michael Jackson, the contemporized recording is a magic combination of the new and the original production that retains the track’s analog, early '80s feel, while also sounding right at home with the disco-soul inflected music of today. USA Today wrote, "old school snap and tingle with warm leaping strings that recall the melodic and rhythmic punch of Jackson’s work with Quincy Jones.”
About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options. Chrysler Group LLC products are available in more than 150 countries around the world.
About Gary Mathews Chrysler JEEP Dodge Ram
Gary Mathews Motors is a Premiere Dealership with Over 40 years of Proven, Professional, Personal Service, Providing a Quality Product for All Customers.
Gary Mathews is an ardent supporter of the troops from Ft. Campbell, hosting benefit golf tournaments, and offering special pricing and financing to all active U.S. Military Personnel. Gary Mathews Motors offers Middle Tennessee and Western Kentucky, The Best in Quality on All Chrysler Jeep Dodge Ram