Over 800 Lives Could Be Saved Each Year Using Video-based Driver Safety Technology

May 9, 2014 - PRLog -- May 8, 2014 – London, UK – Lytx Europe Ltd (http://www.lytx.co.uk/). (formerly DriveCam Europe Ltd.), a global leader in delivering driver safety and compliance solutions, today announced that a new study of heavy truck and bus collisions conducted by The Virginia Tech Transportation Institute (VTTI) found that Lytx’s video-based driver safety programme has the potential to dramatically save lives and reduce injuries. The study concluded that heavy goods vehicles and buses using the DriveCam powered by Lytx^™ Programme could significantly reduce fatalities, collisions and injuries in the U.S.:

Potential Avg. Saved/Prevented Annually

Percent of Total Fatalities/Injuries Annually

Lives Saved

801

20%

Collisions Prevented

25,007

35%

Injuries Prevented

39,066

36%

“The results of this study underscore our mission - we harness the power of video, predictive analytics and cloud technologies to prevent collisions, save lives and transform businesses,” said Brandon Nixon, Lytx chairman and CEO.

“Someone dies in a vehicle collision in the U.S. every 15 minutes, while approximately 1,750 people were killed and 200,000 people were injured on UK roads in 2012, according to the Department of Transport. Regardless of where in the world these accidents occur, each fatality represents someone’s loved one. The sad truth is that 90% of these tragedies are due to human error and are avoidable. We’re dedicated to using our technology to help professional drivers adopt safer driving habits and measurably reduce the risk that is happening on our roads every day.”

The study demonstrates that the Lytx driver safety programme, fuelled by data captured from multiple technologies and sensors combined with regular driver review and coaching, can help to identify risky driving behaviours and support drivers making them safer on the road every day.

“If driver behaviour is the primary reason for traffic crashes, then approaches that pinpoint and focus on reducing risky driving behaviour are likely to be the most effective in reducing crashes,” said Dr. Jeffrey Hickman of Virginia Tech Transportation Institute in the study. “Motor vehicle crashes are often predictable and preventable.  Yet, many drivers choose to behave in ways that put themselves and others at risk for a vehicle crash and/or serious injuries. The most efficacious onboard safety monitoring systems use in-vehicle video technology to gather driving behaviours that can be addressed and corrected, thereby reducing future crash risk.”

The study (http://info.drivecam.com/LivesSaved-Study.html), which was commissioned by Lytx, was conducted by Jeffrey S. Hickman, the group leader for the Behavioral Analysis and Applications Group under the Center for Truck and Bus Safety at the Virginia Tech Transportation Institute, reviewed data reported from the Federal Motor Carrier Safety Administration and the National Highway Traffic Safety Administration. The study quantitatively evaluated the potential safety benefits of equipping all United States trucks and buses with Lytx’s DriveCam Programme by using a large national crash database called the General Estimates System (GES). The GES database included information about the vehicle, injuries and fatalities, violations, and contributing factors for a sample of crashes during calendar years 2010 to 2012.

Infographic:  Using Video-based Driver Safety Technology Saves Lives and Prevents Collisions (http://info.drivecam.com/LivesSavedStudy-Infographic.html)

For more information, please follow us on Twitter @lytx (http://www.twitter.com/@lytx) and @drivecam (https://twitter.com/@drivecam) or connect with us on LinkedIn (http://www.linkedin.com/company/26167?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3A77505161399055231895%2CVSRPtargetId%3A26167%2CVSRPcmpt%3Aprimary).

About Lytx

At Lytx Europe Ltd. (formerly DriveCam Ltd.), we harness the power of data to change human behaviour and help good companies become even better. Our flagship product, DriveCam powered by Lytx^™, sets the standard for driver safety in the industries we serve. We protect more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realise significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx Europe Ltd is a wholly owned subsidiary of Lytx Inc. and is privately held with offices in London and headquarters in San Diego. For more information, visit www.lytx.co.uk

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