In location analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including sales and operational profitability, workforce management, customer and marketing management, facilities management, risk assessment/situational awareness and tracking and route monitoring.
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Most of the enterprises are focusing on marketing effectiveness. Location analytics basically enables organizations to know where the future is. Location analytics helps to gain business intelligence through latest promotional strategies. Location-based data helps organizations to know where its customers are and monitor trends by correlating products with buying patterns, which in turn helps them to support their marketing strategies. Hence, customer support and satisfaction is one of the major drivers for the location analytics market.
Location analytics enhances the ability of organizations to identify profitable locations, reach the right customer at the right place and time and stay ahead of competition. Location-based data is used by firms to optimize the execution of service delivery by helping them to allocate their resources required for field service. Companies in variety of industries, especially manufacturing, consumer goods and products are looking to expand their business in Asia-Pacific and Latin America.
A new innovation, such as real-time location analytics, is higher version of traditional location analytics. Real time location solutions in manufacturing sector are expected to rise at a tremendous rate in coming future due to the need for efficient manufacturing environment with optimum operational profitability. Most of the location analytics vendors are focusing on this new trend to grab the growing opportunity of real-time analytics.
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