US Skin Cancer Rates on the Rise: Treadley Saves Cyclists

BRISBANE, Australia - May 9, 2014 - PRLog -- With skin cancer the most common form of cancer in the United States (1) and bicycling the second most popular outdoor activity in the United States (2) there is a genuine need for a sun protection product for cyclists.  Treadley Helmet Hats™, a new product for the US market, provides bike riders with the solution for practicing sun-safe cycling.    The Hats, a clever cover that fits over the cyclist’s helmet, provides 360º coverage and minimizes sun exposure to the face, eyes, ears and back of neck.  Treadley Helmet Hats improve rider comfort, feature distinctive designs and meet the Australian Cancer Council’s strict SunSmart Guidelines.  “As a bike-loving family, I was concerned about sun damage to our skin while cycling, especially on my young children.  Bike helmets provided little effective sun protection and I could not find a suitable alternative on the market – so I invented one,” said Lisa Heggie, Director of Treadley Pty Ltd.  “With our Treadley Helmet Hats we can now safely enjoy the benefits of cycling, without the risk of sun exposure.  The added bonus is my children love the fun designs and want to wear their bike helmets.”   The practical Treadley Helmet Hat design makes use of the rider’s existing bike helmet.   An adjustable elastic loop and toggle system ensures that the Hat fits onto different helmet shapes and sizes; without the expense of buying a new helmet.  To ensure the product’s appeal across different ages, genders and cycling needs, 18 unique designs have been created including classic, age-appealing designs for children and understated styles for adults.  All Hats include practical features, such as a high-vis element, breathable fabric and adjustable sizing and meet the Australian Cancer Council’s strict SunSmart Guidelines. Most are rated UPF50+, the highest available.  Treadley Helmet Hats are available from www.treadley.com.au.  Products can be purchased from the secure online shop in local currencies, including US and Canadian dollars.  Treadley Pty Ltd is keen to expand into the US market and distributors are being sought.   Notes to Editors  - Product samples and images of Treadley Helmet Hats are available upon request.  About Treadley Pty Ltd  Treadley Pty Ltd is a privately owned Australian company inspired to design a range of unique Helmet Hats after seeing too many infants, children and adults on bikes, scooters and in bike seats with little sun protection.  They aim to manufacture high quality, durable and design focused sun protection hats for riders, build a viable and ethical business, actively support skin cancer and cycling initiatives and promote cycling as a healthy and fun activity.   (1). Rogers, HW, Weinstock, MA, Harris, AR, et al. Incidence estimate of nonmelanoma skin cancer in the United States, 2006. Arch Dermatol 2010; 146(3):283-287. (2). Bikes Belong, www.bikesbelong.org/statistics